Event Value Prop
Show Notes
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02:37Understanding event value propositionYou should be adding value and effecting change. Start by thinking about why people will want to attend your event.
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04:56The Hubspot Inbound Conference throughout the yearsInitially, Inbound was for people who wanted to learn more about Hubspot. Over the years, other elements have been added including motivational speakers.
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06:53Creating an event propositionFind out what problems you want to solve for your audience. And thats the starting point for your value proposition.
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08:35Figuring out the problem youre trying to solveDepending on the business youre in, you might want to solve a problem for your customers or for your business. But either way, its important to get feedback from who will be attending.
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09:48Who should be doing event marketingEvent marketing is not just for large organizations like Hubspot. Smaller businesses can also take advantage of this strategy.
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12:14Getting people together to network in a PandemicGetting together is not always about meeting in person. You want to create a sense of community and there are digital ways to do that.
Quotes
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"This is the 10th anniversary of Inbound… I think this year, our value proposition is that we certainly do have something for everyone." - Drea Hudson, Sr Manager of Global Events, Hubspot
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"The cool thing about Inbound is its ever-evolving. It's really the people at the company, the people on the team, and the attendees who help us drive the vision..." - Drea Hudson, Sr Manager of Global Events, Hubspot
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"There are others out there hosting events. But if you can really determine what problem you're solving for your attendees, you can start to build your value proposition." - Drea Hudson, Sr Manager of Global Events, Hubspot
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“We know that fatigue and staring at your screen all day is so real. Were making sure theres an audio experience at Inbound and we are building in breaks to that event.” - Drea Hudson, Sr Manager of Global Events, Hubspot
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“Host content sessions that give people an opportunity to learn, and caters to where they're at in their lives now. And you're actually starting to be more integrated versus disruptive.” - Drea Hudson, Sr Manager of Global Events, Hubspot
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“People think email marketing is important for your marketing and social media is important for your marketing mix. Depending on your company, event marketing should be equally important.” - Drea Hudson, Sr Manager of Global Events, Hubspot
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“The goal is not to recreate what it was like to be in-person, If that's a goal, then you're likely going to fall flat on that goal. The goal is still to create a sense of community...” - Drea Hudson, Sr Manager of Global Events, Hubspot
Up Next:
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Part 1Event Value Prop
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But how can you start thinking about adding event marketing to your strategy? Today, Drea talks about how to figure out your event value proposition.
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Part 2Audience Development — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You need to target both your audience and your guest speakers. Today, Drea explains how you can do audience development to get people to attend your event.
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Part 3Event Marketing Mix — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve moved toward digital events over in-person events. But in this age of virtual conferences, how should you be trying to reach people? Today, Drea talks about figuring out your event marketing mix.
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Part 4Audio in Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want to add value. And while that can be your content, it’s also about ensuring that you can keep your audience engaged and interacting. Today, Drea talks about how you can integrate audio and other multi-media into your events.
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Part 5Diversity & Inclusion at Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advantage. But that doesn’t mean the others should not take up space. So today, Drea talks about diversity and inclusion and how that relates to your events.
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