Audio in Events — Drea Hudson // Hubspot
- Part 1Event Value Prop
- Part 2Audience Development — Drea Hudson // Hubspot
- Part 3Event Marketing Mix — Drea Hudson // Hubspot
- Part 4 Audio in Events — Drea Hudson // Hubspot
- Part 5Diversity & Inclusion at Events — Drea Hudson // Hubspot
Show Notes
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02:22How to execute a valueEvent management involves a lot of moving parts. The best approach is to have a dedicated team for each of these parts based on your event size.
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04:05Facilitating a pleasant content experience at your conferenceMake it easy for your audience to access your content especially if theres a lot of segmentation. The content you provide does not have to expire at the end of the event.
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06:27The difference in format between digital and physical eventsDigital allows for more real-time interactions with your audience. While physical events let you networkin-person, digital still makes meetups a lot easier.
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08:03Making contacts and meeting the right peopleInbound makes it easy to identify who are the important people to your business just based on job description. You can also opt into scheduled meetups to hear from a specific person.
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10:19How to not overwhelm people with your events contentKeep in touch with your audience leading up to the event to set their expectations. Provide them with a guide for the conference.
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11:48Why your conference should be multiYou dont want your audience to burn out so you want to break up the content. You can. For example, provide audio-only aspects of the event.
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13:17How to keep people engaged throughout your eventProvide your audience with as much information as you can before the event. And give them options for creating a tailored agenda.
Quotes
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"Inbound is known for its educational value. And the tracks that we're hosting this year are marketing sales, customer success, and revenue operations." - Drea Hudson, Sr Manager of Global Events, Hubspot
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"We're not squeezing 250 speakers in for the digital event. Maybe that worked well for the in-person event… we'll have about 100 breakout sessions versus 250." - Drea Hudson, Sr Manager of Global Events, Hubspot
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"Give attendees an opportunity to build an agenda that suits their life best ahead of the event, provide options for curated agendas based on what they like or based on their profiles." - Drea Hudson, Sr Manager of Global Events, Hubspot
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“To get people to engage, communicate clearly what the benefits are ahead of the event and during the event. And make sure you're checking the numbers and pivoting as needed.” - Drea Hudson, Sr Manager of Global Events, Hubspot
- Part 1Event Value Prop
- Part 2Audience Development — Drea Hudson // Hubspot
- Part 3Event Marketing Mix — Drea Hudson // Hubspot
- Part 4 Audio in Events — Drea Hudson // Hubspot
- Part 5Diversity & Inclusion at Events — Drea Hudson // Hubspot
Up Next:
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Part 1Event Value Prop
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But how can you start thinking about adding event marketing to your strategy? Today, Drea talks about how to figure out your event value proposition.
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Part 2Audience Development — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You need to target both your audience and your guest speakers. Today, Drea explains how you can do audience development to get people to attend your event.
Play Podcast -
Part 3Event Marketing Mix — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve moved toward digital events over in-person events. But in this age of virtual conferences, how should you be trying to reach people? Today, Drea talks about figuring out your event marketing mix.
Play Podcast -
Part 4Audio in Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want to add value. And while that can be your content, it’s also about ensuring that you can keep your audience engaged and interacting. Today, Drea talks about how you can integrate audio and other multi-media into your events.
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Part 5Diversity & Inclusion at Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advantage. But that doesn’t mean the others should not take up space. So today, Drea talks about diversity and inclusion and how that relates to your events.
Play Podcast
