Event Marketing Mix — Drea Hudson // Hubspot
- Part 1Event Value Prop
- Part 2Audience Development — Drea Hudson // Hubspot
- Part 3 Event Marketing Mix — Drea Hudson // Hubspot
- Part 4Audio in Events — Drea Hudson // Hubspot
- Part 5Diversity & Inclusion at Events — Drea Hudson // Hubspot
Show Notes
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02:12Deciding on your event marketing messageIt all boils down to understanding what affects your audience. Today, were in a global pandemic and you want to consider that when reaching out to targets.
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05:49PrePre-pandemic, we were having most events in-person. Wed use different channels like email and social to get people to sign up.
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06:47Using business connections to grow your audienceYou can use people both internal and externally related to your business to attract a larger audience. Its all about networking and making use of your resources.
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07:29How social media can help attract event attendeesSocial media can help you spread the word to people you dont know and vice versa. However, a good way to build new relationships is through partnerships.
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09:25Inbounds update marketing mixYou need to look at what people are paying attention to. There has been an increase in podcast marketing, so this year, Inbound is taking advantage of that.
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10:19The marketing copy for a digital event versus inTailor your message to speak to your audiences existing pain points. Instead of just focusing on the business aspect, let them know that you also understand the human side of things.
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11:33Event marketing success: Digital VS InEvent marketing for both digital and in-person events have their pros and cons. However, digital events do give you a wider reach.
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13:06How to approach marketing your eventStart by building awareness through the different marketing channels. Focus on adding value to your audience and building a relationship with them.
Quotes
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"In 2019, Inbound had about 26,000 in-person registrants, which was a record year for inbound, probably its largest impersonal registering list." - Drea Hudson, Sr Manager of Global Events, Hubspot
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"We had a goal of 40,000 digital registrant's to Inbound. I'm excited to say we surpassed that goal and landed about 70,000 digital registrants for inbound 2020." - Drea Hudson, Sr Manager of Global Events, Hubspot
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"At a company that has 3000 or 5000 people, you can work with the internal communications team to provide more details about your event, that could be another three or 5,000..." - Drea Hudson, Sr Manager of Global Events, Hubspot
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“Aside from talking to the people you already know in order to reach people that you don't know, you built partnerships with those people.” - Drea Hudson, Sr Manager of Global Events, Hubspot
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“As a company or as a business or as an entrepreneur, aren't really able to test and progress, then you will be left stagnant.” - Drea Hudson, Sr Manager of Global Events, Hubspot
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“There is fatigue from being on zoom all day or being on video chats all day. So instead of saying, we are fatigued just like you, we can say there will be built in breaks...” - Drea Hudson, Sr Manager of Global Events, Hubspot
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“LinkedIn is also an absolute savage of a platform. It's probably one of the most important platforms for anybody who is in the field of marketing a professional event...” - Drea Hudson, Sr Manager of Global Events, Hubspot
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“When you think about marketing and event, it's not too terribly difficult than marketing your products and services. You need to build awareness.” - Benjamin Shapiro, Host, MarTech podcast
- Part 1Event Value Prop
- Part 2Audience Development — Drea Hudson // Hubspot
- Part 3 Event Marketing Mix — Drea Hudson // Hubspot
- Part 4Audio in Events — Drea Hudson // Hubspot
- Part 5Diversity & Inclusion at Events — Drea Hudson // Hubspot
Up Next:
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Part 1Event Value Prop
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But how can you start thinking about adding event marketing to your strategy? Today, Drea talks about how to figure out your event value proposition.
Play Podcast -
Part 2Audience Development — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You need to target both your audience and your guest speakers. Today, Drea explains how you can do audience development to get people to attend your event.
Play Podcast -
Part 3Event Marketing Mix — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve moved toward digital events over in-person events. But in this age of virtual conferences, how should you be trying to reach people? Today, Drea talks about figuring out your event marketing mix.
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Part 4Audio in Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want to add value. And while that can be your content, it’s also about ensuring that you can keep your audience engaged and interacting. Today, Drea talks about how you can integrate audio and other multi-media into your events.
Play Podcast -
Part 5Diversity & Inclusion at Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advantage. But that doesn’t mean the others should not take up space. So today, Drea talks about diversity and inclusion and how that relates to your events.
Play Podcast
