Using Gen AI for Design — Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell
Human Driven AI
- Part 1AI News: GP4, GPTs, & Biden’s Exec Order — Jennifer Jones-Mitchell // Human Driven AI
- Part 2 Using Gen AI for Design — Jennifer Jones-Mitchell // Human Driven AI
- Part 3How agencies should use AI– Jennifer Jones-Mitchell // Human Driven AI
Show Notes
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02:37Generative AI developments in designAdobe has integrated generative across its Creative Suite, enhancing design capabilities with features like generative fill and vector generation. These integrations are streamlining the creation process for marketers and ensuring brand consistency.
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06:12Canvas integration of generative AICanva's AI-powered Magic Write feature enables personalized and brand-specific copy creation within templates. Marketers can create content in their brands voice and personality for things like presentations without investing in additional generative AI tools.
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08:50Distinctions between AI models and AI integrated design toolsWhile Adobe Firefly outputs can be used commercially, Midjourney images pose copyright challenges. Moreover, tools like DALL-E 3 require a deeper understanding of prompt language to create unique, brand-aligned images compared to more conversational tools like Canva.
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10:44Using AI tools to scale visual content productionUsing templated tools like Canva or Adobe Express ensures consistency in content creation at scale. Tools like Midjourney and DALL-E are valuable for visual brainstorming, simplifying the design process in comparison to the time-consuming nature of tools like Photoshop.
Quotes
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"Canva is a good example of not needing to go out and invest in a whole bunch of new generative AI tools because so much of it is all in one right there." - Jennifer Jones-Mitchell
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"Midjourney creates incredible designs, but I wouldnt recommend using those commercially because of the copyright issue. Whereas you can create original imagery and use the output commercially from Adobe Firefly." - Jennifer Jones-Mitchell
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"One of the things I like to do with DALL-E or Midjourney is visual brainstorming. Things can be done there that would take much longer in Photoshop or Illustrator." - Jennifer Jones-Mitchell
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"In marketing, you want some level of consistency across the content that you're creating. And that's the value of using templated tools like Canva and Adobe Express." - Jennifer Jones-Mitchell, Founder
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"You don't always have to invest in a whole slew of new tools. First, look at your existing tech stack because there are a lot of AI integrations in the tools you already use." - Jennifer Jones-Mitchell
- Part 1AI News: GP4, GPTs, & Biden’s Exec Order — Jennifer Jones-Mitchell // Human Driven AI
- Part 2 Using Gen AI for Design — Jennifer Jones-Mitchell // Human Driven AI
- Part 3How agencies should use AI– Jennifer Jones-Mitchell // Human Driven AI
Up Next:
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Part 1AI News: GP4, GPTs, & Biden’s Exec Order — Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. OpenAI held its first developer event earlier this month, unveiling a host of new features and capabilities within the ChatGPT ecosystem. These include enabling users to create their own GPTs and ChatGPT being trained up to April 2023, presenting an incredible opportunity for brands to establish themselves in the AI landscape. Today, Jennifer discusses recent AI news.
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Part 2Using Gen AI for Design — Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. Tools like Midjourney and DALL-E are simplifying the creation of stunning visuals for non-designers in a fraction of the time it would take within Photoshop or Illustrator. However, now that Adobe has integrated AI across its Creative Suite, creating brand-consistent visual content at scale is becoming increasingly easy for marketers and designers alike. Today, Jennifer discusses how to use generative AI for design.
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Part 3How agencies should use AI– Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. When handling multiple brands, agencies need to craft unique content for each. Fortunately, with AI, agencies can create different personas to produce tailored content for each of their brands at scale. Today, Jennifer discusses how marketing agencies should be using AI.
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