How agencies should use AI– Jennifer Jones-Mitchell // Human Driven AI

Show Notes

• 02:43
  How agencies can leverage AI for roleplaying

  You can create different personas within the AI to write from the perspective of any of your clients. This allows PR professionals to create multiple tailored versions of articles, saving time and enhancing pitches by role-playing as journalists to refine media content.
• 04:34
  How to ensure AI tools produce authentic content

  Latimer, the GPT trained on content from HBCUs, offers more authenticity in writing for people of color compared to non-Black individuals due to its training data. This AI can surpass human authenticity based solely on its training.
• 06:26
  The rise of audience focused GPTs

  The future of marketing will involve audience-focused GPTs to help marketers connect more authentically with specific audiences. However, human input and review remain crucial for refining the content produced despite AIs potential to surpass human authenticity in certain contexts.
• 08:35
  Using AI for content creation and client management in an agency setting

  You can train AI to mimic various brand voices and perform specific tasks, enabling streamlined and scalable operations for marketers handling multiple brands. By teaching AI your requirements, it can efficiently execute common marketing tasks as per each client's needs.
• 11:07
  Leveraging AI to create client personas and test strategies

  By using AI to create client personas, marketers can test strategies to predict client concerns before pitching. This approach empowers marketers with insights to address client concerns preemptively and refine their strategies, leading to more effective client presentations.