Audience Development — Drea Hudson // Hubspot
- Part 1Event Value Prop
- Part 2 Audience Development — Drea Hudson // Hubspot
- Part 3Event Marketing Mix — Drea Hudson // Hubspot
- Part 4Audio in Events — Drea Hudson // Hubspot
- Part 5Diversity & Inclusion at Events — Drea Hudson // Hubspot
Show Notes
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02:13Audience development for your eventA good place to start is by looking at the data or asking your audience what interests them. From there, you can brainstorm similar speakers that would attract your ideal audience.
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05:20Figuring out who your audience isIf youve had events before, the data will tell you who you need to target. Its not just about who will buy the tickets, but also who you want to be there.
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08:09How to approach audience segmentationWith a mix of attendees for your event, people will be coming from different perspectives. So your marketing channels and message should also reflect this.
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10:02Catering to your audienceYou want to choose speakers that your audience wants to hear from. But outside of that, you should also introduce new personas to your audience that they can connect with.
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11:46Targeting for your eventWho you target for a speaker or attendee would be based on your business and your message. The focus should be to inspire your audience and give them an opportunity to learn.
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13:23Who to target versus who not to targetAudience segmentation is a continuous process. But you still want to pay attention to the main priority of your overall target.
Quotes
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"To find speakers, I dig into the reviews and the session data and figure out what speakers really hit home to our audience and really resonated with the audience." - Ki Williams,. Talent Relations Manager for Inbound, Hubspot
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"After we review metrics and data and go after speakers our audience wants to see, we meet as a team and figure out what speakers our audience should be listening to." - Ki Williams,. Talent Relations Manager for Inbound, Hubspot
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"Our Inbound audience, in 2020, 60% identifying as female, 40% identifying as male. We also know that there's a significant part of our audience who are mid level management." - Drea Hudson, Sr Manager of Global Events, Hubspot
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“It's extremely important to make sure that the communications that we are sending out, where we are able to segment, is geared toward that specific audience.” - Drea Hudson, Sr Manager of Global Events, Hubspot
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“As we're building out segmented audiences based on registration data breakdowns we can see about 12% say that theyre in marketing and about 5% of them are in it.” - Drea Hudson, Sr Manager of Global Events, Hubspot
- Part 1Event Value Prop
- Part 2 Audience Development — Drea Hudson // Hubspot
- Part 3Event Marketing Mix — Drea Hudson // Hubspot
- Part 4Audio in Events — Drea Hudson // Hubspot
- Part 5Diversity & Inclusion at Events — Drea Hudson // Hubspot
Up Next:
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Part 1Event Value Prop
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But how can you start thinking about adding event marketing to your strategy? Today, Drea talks about how to figure out your event value proposition.
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Part 2Audience Development — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You need to target both your audience and your guest speakers. Today, Drea explains how you can do audience development to get people to attend your event.
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Part 3Event Marketing Mix — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve moved toward digital events over in-person events. But in this age of virtual conferences, how should you be trying to reach people? Today, Drea talks about figuring out your event marketing mix.
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Part 4Audio in Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want to add value. And while that can be your content, it’s also about ensuring that you can keep your audience engaged and interacting. Today, Drea talks about how you can integrate audio and other multi-media into your events.
Play Podcast -
Part 5Diversity & Inclusion at Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advantage. But that doesn’t mean the others should not take up space. So today, Drea talks about diversity and inclusion and how that relates to your events.
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