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George Corugedo | Redpoint Global
Closing the CX gap using data — George Corugedo // Redpoint Global
Redpoint Global Chief Technology Officer, George Corugedo, wraps up his conversations on data quality. Clean data is critical to driving the omnichannel customer experience consumers have come to expect. However, keeping that data clean is a challenge marketers need to tackle continuously. Today, George talks about closing the customer experience gap using data.
Play PodcastGeorge Corugedo | Redpoint Global
Achieving superior data quality — George Corugedo // Redpoint Global
Chief Technology Officer at Redpoint Global, George Corugedo, continues discussions on data quality. Companies want to ensure that the data driving their business decisions is accurate. They understand that data only becomes valuable when it solves their business problems. Today, George lays out strategies to achieve superior data quality.
Play PodcastGeorge Corugedo | Redpoint Global
Data quality awareness — George Corugedo // Redpoint Global
George Corugedo, Chief Technology Officer at Redpoint Global, talks about data quality. Data can be tremendously useful for driving business decisions. But, the business must be confident in the quality of the data or they’ll revert to intuition-driven decisions. Today, George showcases the importance of data quality awareness for organizations.
Play PodcastQuimby Melton | Confection
Why CRM, DSP, & Automation is only 75-80% effective — Quimby Melton // Confection
Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on first-party data going forward. And this means the quality and accuracy of that data is just as important as the data itself. Quimby takes a closer look at why CRM, DSPs, and automation…
Play PodcastQuimby Melton | Confection
Avoiding the 3rd party cookie graveyard — Quimby Melton // Confection
Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digital marketing. For the longest time, marketers have used third-party cookies to improve user experience and better target their audience. With third-party cookies on the way out, Quimby discusses how to avoid…
Play PodcastJosh Francia | Blueshift
Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift expounds on omni channel experiences that drive customer loyalty. Connecting customer data across multiple channels helps brands to influence customer behaviour. And in effect win their loyalty. Today, Josh gets into the best ways to use omni channel experiences to build customer loyalty.
Play PodcastJosh Francia | Blueshift
Delivering relevant product recommendations — Josh Francia // Blueshift
Chief Growth Officer at Blueshift, Josh Francia continues the conversation about the value of CDPs. Your interaction with your customers should be personal. That’s how you’re going to make the most impact and build meaningful relationships. Today, Josh explores merchandising and delivering relevant product recommendations using Smart Hub CDPs.
Play PodcastJosh Francia | Blueshift
Creating Relevant content in real-time — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift discusses the importance of relevant content creation in marketing. It is not just about using the right channels to market your message. It also extends to what your message is. Josh breaks down the process of creating relevant content in real time using Smart Hub CDPs.
Play PodcastJosh Francia | Blueshift
Unifying & Activating your customer data — Josh Francia // Blueshift
Josh Francia, the Chief Growth Officer at Blueshift is back for day 2 of Connected Data Week. How can you use multiple data sources to improve personalization in your marketing strategy? A major step is using segmentation levels and real time triggers to better serve customers. Today, Josh talks about unifying and activating customer data.
Play PodcastJosh Francia | Blueshift
The value of CDPs & connected data
\Josh Francia is the Chief Growth Officer at Blueshift. For Connected Data Week, Josh discusses how you can use multiple data sources together to better personalize your marketing. Ultimately, it all boils down to user experience. Today, Josh talks about the value of CDPs and connected data.
Play PodcastAbout Topic: Big Data
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