Achieving superior data quality — George Corugedo // Redpoint Global
George Corugedo
Redpoint Global
- Part 1Data quality awareness — George Corugedo // Redpoint Global
- Part 2 Achieving superior data quality — George Corugedo // Redpoint Global
- Part 3Closing the CX gap using data — George Corugedo // Redpoint Global
Show Notes
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02:13Achieving superior data qualityHave a disciplined approach towards capturing and processing data. Source-to- target-mapping makes it easier for the data to be transformed
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03:33Sourcing your dataData should be sourced internally and externally. Process the data to get it to a clean, perfected state. Afterward, you can go through it to do the identity resolution.
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05:34Defining a targetThese are the metrics your business cares about. So its really about figuring out how to tie these metrics or transformations back to your sources.
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07:08The mapping processThe software takes the data and source feeds and runs them through all the necessary transformations. It then delivers those outcomes on the other end.
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08:09How earlyLocal marketing agencies will help them build their database and clean their data. This enables very targeted and effective marketing.
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09:13When companies should consider solutions like Redpoint GlobalWhen marketers are not having their needs met by local marketing agencies. Marketers who are looking for tools that enable creativity, exploration, and drive performance.
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10:16What leads companies to upgrade data qualityWhen companies start to serve wider audiences, their needs will surpass the local marketing agency level. At this point, there are a lot of very intense requirements in marketing.
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11:22Business impacts of superior data qualityData is only valuable when applied to business problems. Its about getting to the point where the data is able to deliver that value at the cadence of the customer.a
Quotes
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"We make achieving superior data easy by providing a source-to-target-map. That allows people to do their homework, and tell us the way they want their data transformed." -George Corugedo, Redpoint Global, CTO
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"We do a whole cascade of processing that allows us to standardize the data before we bring all of the matching records together. And that's how we create our golden records or identity resolution." -George Corugedo, Redpoint Global, CTO
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"The value of data isn't realized until its linked. We recruit as much data as possible in the business. Then, whatever that source is, we eliminate any hurdle preventing us from getting that data." -George Corugedo, Redpoint Global, CTO
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"Sourcing is unraveling that data and figuring out what all the pieces mean. Get it into a clean, perfected state, then do the identity resolution." -George Corugedo, Redpoint Global, CTO
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"You say, here are my sources, and all the things that I want. Then figure out how to tie it all together so that you can deliver the data products on the other end." -George Corugedo, Redpoint Global, CTO
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"The software does the mapping process. It takes all of those source feeds. It runs them whatever processing needs to happen along the way. And then it delivers those outcomes on the other end." -George Corugedo, Redpoint Global, CTO
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"Many local marketing agencies do a very good job of cleaning data up and creating databases that enable marketers to do very targeted and effective marketing." -George Corugedo, Redpoint Global, CTO
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"Marketers outgrow local agencies, and start to look for tools like Redpoint when they work for a brand that they really want to drive." -George Corugedo, Redpoint Global, CTO
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"When you're working with local marketing agencies, you're going to have maybe half a dozen sources maximum." -George Corugedo, Redpoint Global, CTO
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"When you get to a multinational retailer, they're not going to fit into a local marketing agency. But, that ambition drives a lot of creativity and a lot of intense requirements in marketing." -George Corugedo, Redpoint Global, CTO
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"It takes time, effort, and resources to create perfect data. Value comes when you apply it to a business problem. And the real key is being able to deliver that value at the cadence of the customer." -George Corugedo, Redpoint Global, CTO
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"You have to be able to respond in the cadence of the expectations of the consumer. Sometimes that's 10s of milliseconds, at very high transactional volumes, and not everybody can do that." -George Corugedo, Redpoint Global, CTOa
- Part 1Data quality awareness — George Corugedo // Redpoint Global
- Part 2 Achieving superior data quality — George Corugedo // Redpoint Global
- Part 3Closing the CX gap using data — George Corugedo // Redpoint Global
Up Next:
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Part 1Data quality awareness — George Corugedo // Redpoint Global
George Corugedo, Chief Technology Officer at Redpoint Global, talks about data quality. Data can be tremendously useful for driving business decisions. But, the business must be confident in the quality of the data or they’ll revert to intuition-driven decisions. Today, George showcases the importance of data quality awareness for organizations.
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Part 2Achieving superior data quality — George Corugedo // Redpoint Global
Chief Technology Officer at Redpoint Global, George Corugedo, continues discussions on data quality. Companies want to ensure that the data driving their business decisions is accurate. They understand that data only becomes valuable when it solves their business problems. Today, George lays out strategies to achieve superior data quality.
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Part 3Closing the CX gap using data — George Corugedo // Redpoint Global
Redpoint Global Chief Technology Officer, George Corugedo, wraps up his conversations on data quality. Clean data is critical to driving the omnichannel customer experience consumers have come to expect. However, keeping that data clean is a challenge marketers need to tackle continuously. Today, George talks about closing the customer experience gap using data.
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