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Edward Nevraumont | Marketing BS
Is Data Driven Marketing is really BS? — Edward Nevraumont // Marketing BS
Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm…
Play PodcastEdward Nevraumont | Marketing BS
Why Digital Advertising Best Practices are BS — Edward Nevraumont // Marketing BS
Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale…
Play PodcastJeremy Krantz | Fintrx
Marketing Playbook for Rebooting a FinTech Startup — Jeremy Krantz // Fintrx
Today we discuss marketing in an industry that I am very unfamiliar with - Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 2 of our conversation, Jeremy is going to…
Play PodcastJeremy Krantz | Fintrx
FinTech Landscape & Marketing to Family Offices — Jeremy Krantz // Fintrx
Today we discuss marketing in an industry that I am very unfamiliar with: Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 1 of our conversation, Jeremy is going to talk…
Play PodcastMike Bartels | Tobii Pro
Eye Tracking Technology’s Past, Present and Future.– Mike Bartels // Tobii Pro
Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro. Tobii Pro helps businesses, researchers, and other professionals gain quality insights into human behavior with world-leading eye tracking, hardware analysis, software, and research consultancy services. Yesterday, Mike told…
Play PodcastMike Bartels | Tobii Pro
Eye Tracking Applications for Marketing Research– Mike Bartels // Tobii Pro
Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world leading eye tracking, hardware analysis, software, and research consultancy services.…
Play PodcastKatie Bullard | DiscoverOrg
DiscoverOrg’s Market Expansion through the Acquisition of ZoomInfo — Katie Bullard // DiscoverOrg
In this episode we finish our conversation around best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect…
Play PodcastKatie Bullard | DiscoverOrg
Why companies invest in pre-sale data collection & enrichment — Katie Bullard // DiscoverOrg
Today we discuss the best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect with, and sell to…
Play PodcastTara Ryan | Swrve
Women in MarTech: Being Your Biggest Advocate — Tara Ryan // Swrve
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Martech community. Joining us today is Tara Ryan - the CMO of Swerve, which is a platform that enables brands to connect with their…
Play PodcastKatie Robbert | Trust Insights
Women in MarTech: From Subordinate to CEO — Katie Robbert // Trust Insights
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTech community. Our first guest this week is Katie Robert, Co-founder and CEO at Trust Insights, which is an AI and machine-learning science consulting…
Play PodcastAbout Marketing Channel: Data & Analytics
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