Why Digital Advertising Best Practices are BS

Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward is going to talk us through the problems that advertising faces and why it's all bullshit.
About the speaker

Edward Nevraumont

Marketing BS

 - Marketing BS

Edward is the Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018.

Show Notes

  • Edwards Background (01:59)
    I started at Procter and Gamble. I majored in Marketing at Wharton Business School. I spent four years at McKinsey traveling the world, helping people out in marketing.
About the speaker

Edward Nevraumont

Marketing BS

 - Marketing BS

Edward is the Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018.

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