Eye Tracking Applications for Marketing Research
Mike Bartels
Tobii Pro
- Part 1 Eye Tracking Applications for Marketing Research
- Part 2Eye Tracking Technology’s Past, Present and Future
Show Notes
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The Eye Tracking And Tobii Pro(2:51)When computers came around, eye tracking became easier. We're able to accurately record where exactly people look in a real context and apply that to a number of different research topics.
- Part 1 Eye Tracking Applications for Marketing Research
- Part 2Eye Tracking Technology’s Past, Present and Future
Mike Bartels
Tobii Pro
Up Next:
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Part 1Eye Tracking Applications for Marketing Research
Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world leading eye tracking, hardware analysis, software, and research consultancy services. To begin our two-day conversation, Mike is going to tell us about the current landscape of eye tracking technology as it applies to marketing.
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Part 2Eye Tracking Technology’s Past, Present and Future
Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro. Tobii Pro helps businesses, researchers, and other professionals gain quality insights into human behavior with world-leading eye tracking, hardware analysis, software, and research consultancy services. Yesterday, Mike told us about the current landscape of eye tracking as it applies to marketing, and today we look to the future applications of this innovative technology.
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