Eye Tracking Technology’s Past, Present and Future
Mike Bartels
Tobii Pro
- Part 1Eye Tracking Applications for Marketing Research
- Part 2 Eye Tracking Technology’s Past, Present and Future
Show Notes
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Lifecycle Of Eye Tracking Technology(04:13)In the past, the supercomputer used to fill up an entire room and now it just fills up your pocket and your smartphone.
- Part 1Eye Tracking Applications for Marketing Research
- Part 2 Eye Tracking Technology’s Past, Present and Future
Mike Bartels
Tobii Pro
Up Next:
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Part 1Eye Tracking Applications for Marketing Research
Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world leading eye tracking, hardware analysis, software, and research consultancy services. To begin our two-day conversation, Mike is going to tell us about the current landscape of eye tracking technology as it applies to marketing.
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Part 2Eye Tracking Technology’s Past, Present and Future
Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro. Tobii Pro helps businesses, researchers, and other professionals gain quality insights into human behavior with world-leading eye tracking, hardware analysis, software, and research consultancy services. Yesterday, Mike told us about the current landscape of eye tracking as it applies to marketing, and today we look to the future applications of this innovative technology.
