Is Data Driven Marketing is really BS? — Edward Nevraumont // Marketing BS

Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward talked us through the problems that advertising faces and why it's all bullshit, and today, he'll tell us why data-driven marketing is basically BS.
About the speaker

Edward Nevraumont

Marketing BS

 - Marketing BS

Edward is the Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018.

Show Notes

  • Is Data
    Driven Marketing Bullshit? (02:20)
    Its not bullshit. However, in the old world of Marketing, there was no data. It was all about storytelling because there was no other way to do it.
About the speaker

Edward Nevraumont

Marketing BS

 - Marketing BS

Edward is the Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018.

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