Why companies invest in pre-sale data collection & enrichment
Katie Bullard
DiscoverOrg
- Part 1 Why companies invest in pre-sale data collection & enrichment
- Part 2DiscoverOrg’s Market Expansion through the Acquisition of ZoomInfo — Katie Bullard // DiscoverOrg
Show Notes
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Katies Background(01:56)I joined Discover Org about three years ago as the CMO and I'm now the President and Chief Growth Officer. I didnt have a background in Marketing until about midway through my career.
- Part 1 Why companies invest in pre-sale data collection & enrichment
- Part 2DiscoverOrg’s Market Expansion through the Acquisition of ZoomInfo — Katie Bullard // DiscoverOrg
Katie Bullard
DiscoverOrg
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Part 1Why companies invest in pre-sale data collection & enrichment
Today we discuss the best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect with, and sell to target buyers more effectively. To start our two-part conversation, Katie walks us through why and how B2B brands are collecting and using customer data.
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Part 2DiscoverOrg’s Market Expansion through the Acquisition of ZoomInfo — Katie Bullard // DiscoverOrg
In this episode we finish our conversation around best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect with, and sell to target buyers more effectively. Yesterday, Katie discussed why and how B2B brands are collecting and using customer data, and today she walks us through her company's market expansion acquisition of ZoomInfo.
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