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Tim Burke | Affinio
How data is changing the utility of customer segmentation — Tim Burke // Affinio
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is Tim Burke, Co-Founder and CEO at Affinio, which is an augmented analytics platform that surfaces deep consumer insights within any data set. In part 1 of our conversation, we talk…
Play PodcastMichael Schoen | Neustar
Three reasons Cross-Channel Attribution matters — Michael Schoen // Nuestar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we…
Play PodcastMichael Schoen | Neustar
Value, cost, and risk associated with your data — Michael Schoen // Neustar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 1 of our conversation, Michael…
Play PodcastJules Tompkins | Callrail
Attributing for Unconventional Marketing Channels — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we…
Play PodcastJules Tompkins | Callrail
How attribution improves ROI — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we…
Play PodcastJules Tompkins | Callrail
Why Analytics Solutions Struggle with Assigning Attribution — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we…
Play PodcastJules Tompkins | Callrail
Why Tracking Web Conversion Is Only Half the Problem — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we…
Play PodcastJules Tompkins | Callrail
How Big Is the Marketing Attribution Problem? — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we…
Play PodcastNeil Sweeney | Killi
When is the data/privacy reckoning coming? — Neil Sweeney // Killi
Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using…
Play PodcastNeil Sweeney | Killi
Should you directly pay consumers for their data? — Neil Sweeney // Killi
Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using…
Play PodcastAbout Marketing Channel: Data & Analytics
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