Value, cost, and risk associated with your data
Michael Schoen
Neustar
- Part 1 Value, cost, and risk associated with your data
- Part 2Three reasons Cross-Channel Attribution matters — Michael Schoen // Nuestar
Show Notes
Quotes
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“I have been at Neustar for about five years. What I have realized is that the needs of marketers were not being met by AdTech and MarTech providers at the time.” - Michael “What we have seen is that brands recognize the strategic competitive advantage for making good use of data.” - Michael “Consumers are expecting a personalized experience with brands.” - Michael “The connectivity of offline and online is one of the original use cases for brand-customer data.” - Michael “CPG companies usually have a poor data set.” - Michael “Neustar will typically pursue a CPM model, so the cost will be tied to the number of records that you're looking to get insight into.” - Michael
- Part 1 Value, cost, and risk associated with your data
- Part 2Three reasons Cross-Channel Attribution matters — Michael Schoen // Nuestar
Michael Schoen
Neustar
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Part 1Value, cost, and risk associated with your data
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 1 of our conversation, Michael is going to tell us about how customer data for user marketing is evolving.
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Part 2Three reasons Cross-Channel Attribution matters — Michael Schoen // Nuestar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we are going to talk about cross channel measurement.
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