Three reasons Cross-Channel Attribution matters — Michael Schoen // Nuestar

Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we are going to talk about cross channel measurement.
About the speaker

Michael Schoen

Neustar

 - Neustar

Michael is an experienced strategy, product, and technology leader with deep expertise in online advertising. He’s SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution.

Show Notes

Quotes

  • “One of the biggest challenges is simply the collection of data.” - Michael “Multi-channel attribution is better than the last touch attribution.” - Michael “Marketing doesn’t drive 100 percent of sales.” - Michael “The marketing impact of different touch points is going to vary by audience.” - Michael “We typically incorporate three to four months of data before we begin generating a model.” - Michael “We are also looking to build relationships with brands that are looking to run for multiple years. Also, we typically look at engagements that are about $400,000 per year or above.” - Michael 

About the speaker

Michael Schoen

Neustar

 - Neustar

Michael is an experienced strategy, product, and technology leader with deep expertise in online advertising. He’s SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution.

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