When is the data/privacy reckoning coming? — Neil Sweeney // Killi
Neil Sweeney
Killi
- Part 1Should you directly pay consumers for their data?
- Part 2 When is the data/privacy reckoning coming? — Neil Sweeney // Killi
Show Notes
Quotes
-
“Marketers are on the search for unique first-party data.” - Neil“If you are a brand you need to have a direct line of communication towards data from the consumer.” - Neil“First and foremost, you need to make sure that people are opting in.” - Neil“The data that is going to be collected in a compliant way is going to become more valuable and more expensive.” - Neil“Some of the CPG brands are in the worst spot but retailers will have a tough time too.” - Neil“There is a whole industry of offline data.” - Neil“Ethical data is the inclusion of the consumer in your data decision.” - Neil
- Part 1Should you directly pay consumers for their data?
- Part 2 When is the data/privacy reckoning coming? — Neil Sweeney // Killi
Up Next:
-
Part 1Should you directly pay consumers for their data?
Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using it without their knowledge and/or consent. In part 1 of our conversation, Neil is going to talk to us about why companies are paying for their consumers data.
Play Podcast -
Part 2When is the data/privacy reckoning coming? — Neil Sweeney // Killi
Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using it without their knowledge and/or consent. In part 2 of our conversation, we're going to talk about some of the best practices for blending multiple sources of data offline and online in an ethical fashion.
