Should you directly pay consumers for their data?

Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using it without their knowledge and/or consent. In part 1 of our conversation, Neil is going to talk to us about why companies are paying for their consumers data.
About the speaker

Neil Sweeney

Killi

 - Killi

Neil Sweeney is the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using it without their knowledge and/or consent.

Show Notes

Quotes

  • “I guess I fall under the category of serious entrepreneur as I have been doing this for quite some time.” - Neil“In May last year we launched Killi which is a product underneath the Freckle brand.” - Neil“Killi allows consumers to take back control of their identity and data.” - Neil“I choose to disrupt my own businesses before the market decides to do it for me.” - Neil“I think you shouldn’t have to compromise - marketing industry works on data.” - Neil“Most consumers have no comprehension as to what data is being collected.” - Neil“As a consumer inside of Facebook in North America you are worth about $25 to $30 a month growing 35 percent a year. An average value is somewhere between $350 to $500 from a data perspective. These consumers get nothing while the companies are making billions of dollars.” - Neil“We felt that consumers should be in the equation and they should have a say as to how their data is being used.” - Neil“When you store your data today in a centralised spot and underneath a security protocol, you are basically asking to get hacked.” - Neil“The loyalty cards are probably the biggest sellers of data.” - Neil“Brands need to have an active approach where they are on boarding data with consent.” - Neil

About the speaker

Neil Sweeney

Killi

 - Killi

Neil Sweeney is the CEO of Killi, which is a privacy compliant consumer application, built on top of blockchain that allows consumers to take back control of their identity from those who have been using it without their knowledge and/or consent.

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