Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
- Part 1Why marketers a re-prioritizing organic growth — Mordy Oberstein // SEMRush
- Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
- Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
- Part 4 Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
- Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Show Notes
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02:16The relationship between content and social mediaSocial media is a great way to get you content seen and shared. And in this way, you start building a presence online for Google to take note of.
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03:47The primary overlap between SEO and social mediaThe aim of both SEO and social media is organic growth. Social media helps you do this by building a direct connection with your customers.
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06:16Figuring out what worksDont put all of your eggs in one basket. Outside of Googles constant updates, a lot of factors go into your page rank.
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08:32Building out your organic growth strategyPace yourself and dont push too much with your content. Focus on quality over quantity.
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11:09How to use social in your strategyYou need to understand how frequently you need to post on each social media site as this varies. And you want your content to seem natural so people are organically drawn to it.
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12:27How to approach social media as a growth channelSocial media exists to facilitate conversations and each channel has its nuances. So dont focus too much on selling or linking to your website in every post.
Quotes
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"Organic growth, particularly on Google, is a very long-term game. Using social media as an outlet to get more immediate traction is a great way to get going..." - Mordy Oberstein, Head Of Communications, SEMrush
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"...the center of organic growth is not the search engine optimization, but the center of organic growth is the content production." - Benjamin Shapiro, Host, MarTech podcast
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"When you have a certain cadence and momentum, particularly in social media, that seeps out into other channels. And it's a great way to get momentum in new channels" - Mordy Oberstein, Head Of Communications, SEMrush
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“When you think about organic growth, it is not just one channel. It's not just SEO as a channel. It's multiple different channels. It's your social syndication.” - Benjamin Shapiro, Host, MarTech podcast
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“If you're pushing out 100 blogs a week, how good are those blog posts going to be? If people see you do that, they're going to say, oh, that can't be that great.” - Mordy Oberstein, Head Of Communications, SEMrush
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“Not every social media post should have a link to your own site in it, or a link to your content. Google might put out posts that don't have a link in it.” - Mordy Oberstein, Head Of Communications, SEMrush
- Part 1Why marketers a re-prioritizing organic growth — Mordy Oberstein // SEMRush
- Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
- Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
- Part 4 Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
- Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Up Next:
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Part 1Why marketers a re-prioritizing organic growth — Mordy Oberstein // SEMRush
Mordy Oberstein, head of Communications at SEMrush joins us for Organic Growth Week. Can you really grow your business without reliance on paid media? We’ve all heard the reviews that organic is so much better than PPC. So today, Mordy explains why marketers need to reprioritize organic growth.
Play Podcast -
Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
Head of Communications at SEMrush, Mordy Oberstein, discusses how you can grow your business without reliance on paid media. When thinking about developing your SEO strategy, the first thing that comes to mind is data. And you want to get quality data from a reliable source. Today, Mordy talks about what data you need to set your SEO strategy.
Play Podcast -
Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
Head of Communications at SEMrush, Mordy Oberstein, talks about growing your business without reliance on paid media. Marketers value a good click-through rate. But today, there is a valuable zero-click rank that gets you brand impressions instead of a visit to your website. Today, Mordy discusses the overlap between SEO and brand marketing.
Play Podcast -
Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
Mordy Oberstein, Head of Communications at SEMrush, continues the conversation on how to grow your business without reliance on paid media. Organic growth isn’t just about SEO. Social media has a huge role in your organic growth strategy. Today, Mordy talks about the overlap between social media and SEO.
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Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Mordy Oberstein, Head of Communications at SEMrush, wraps up Organic Growth week discussing organic growth. Being able to evaluate success is an important part of your business strategy. But organic growth can be difficult to track. Today, Mordy explains how you understand if your SEO and your organic growth channels are actually working.
Play Podcast
