OTT and the Future of TV Advertising — Ronald Pruett, Jr. // Boston Associates
Ronald Pruett, Jr.
Boston Associates
- Part 1TV Advertising Landscape Growth & Trends — Ronald Pruett, Jr. // Boston Associates
- Part 2Developing Effective TV Advertising Campaigns — Ronald Pruett, Jr. // Boston Associates
- Part 3Evaluating TV as a Direct Response Channel — Ronald Pruett, Jr. // Boston Associates
- Part 4Integrating Product & Services into TV Content — Ronald Pruett, Jr. // Boston Associates
- Part 5 OTT and the Future of TV Advertising — Ronald Pruett, Jr. // Boston Associates
Show Notes
Quotes
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“Over time, advertisers are gonna buy TV time in the same way they used to buy Google AdWords.” - Ronald“Television is becoming more digital and vice versa.” - Ronald“The average consumer in the US has over 200 channels.” - Ronald“A lot of the new platforms don’t have a DR time yet.” - Ronald“Marketers and advertisers will start thinking more about mass market opportunities.” - Ronald
- Part 1TV Advertising Landscape Growth & Trends — Ronald Pruett, Jr. // Boston Associates
- Part 2Developing Effective TV Advertising Campaigns — Ronald Pruett, Jr. // Boston Associates
- Part 3Evaluating TV as a Direct Response Channel — Ronald Pruett, Jr. // Boston Associates
- Part 4Integrating Product & Services into TV Content — Ronald Pruett, Jr. // Boston Associates
- Part 5 OTT and the Future of TV Advertising — Ronald Pruett, Jr. // Boston Associates
Up Next:
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Part 1TV Advertising Landscape Growth & Trends — Ronald Pruett, Jr. // Boston Associates
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 1 of our conversation, we discuss the trends and areas of growth in the TV advertising landscape.
Play Podcast -
Part 2Developing Effective TV Advertising Campaigns — Ronald Pruett, Jr. // Boston Associates
Welcome back to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing: television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 2 of our conversation, we discuss Ronald's tips for developing an effective TV ad campaign.
Play Podcast -
Part 3Evaluating TV as a Direct Response Channel — Ronald Pruett, Jr. // Boston Associates
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 3 of our conversation, we're going to talk about the tricks for creating a direct response campaign.
Play Podcast -
Part 4Integrating Product & Services into TV Content — Ronald Pruett, Jr. // Boston Associates
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 4 of our conversation, we're going to talk about how to integrate product placements into TV content.
Play Podcast -
Part 5OTT and the Future of TV Advertising — Ronald Pruett, Jr. // Boston Associates
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 5 of our conversation, we're going to talk about the future of advertising and OTT.
