– Why Big Social is focused on Newsletters — Colin Kinsella // Faveeo

New Media Week grinds forward with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Launching a new media business requires experience and the industry know-how to ensure success. What are the strategies and techniques that you need to be successful? Today, Ben and Colin talk about why “big social” is focused on creating newsletters.
About the speaker

Colin Kinsella

Essentials Newsletters

 - Essentials Newsletters

Colin is the Former CEO Havas Media, Mindshare and Digitas at Essentials Newsletters

Show Notes

Quotes

  • "Consumers are not reaching out and searching out media. They are requesting for the media to come to them." - Benjamin Shapiro, Host of the MarTech podcast

  • "As a media agency, newsletters insulate your message from potential bad messages. Brands don't want to be around others that arent as brand-safe as them." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters

  • "Brands are incredibly interested in newsletters because they're growing, theyre influential, and you can craft it to feel like nothing can influence it." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters

  • “There's a lack of trust within the internet... You can get lost in certain quagmires and there's some really rough environments.” - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters

About the speaker

Colin Kinsella

Essentials Newsletters

 - Essentials Newsletters

Colin is the Former CEO Havas Media, Mindshare and Digitas at Essentials Newsletters

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