Trust and Brand Safety concerns for media buyers — Colin Kinsella // Faveeo

Ben wraps up New Media Week with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin continue the conversation surrounding strategies, tactics, and technologies needed to launch a successful media business today. This week, Colin and Ben have talked about various topics including Colin’s background in media and how media has changed throughout the decades. Today, Ben and Colin discuss trust and brand safety concerns when it comes to media buyers.
About the speaker

Colin Kinsella

Essentials Newsletters

 - Essentials Newsletters

Colin is the Former CEO Havas Media, Mindshare and Digitas at Essentials Newsletters

Show Notes

Quotes

  • "As a brand, you're trying not to turn off people. So you're trying to make sure that you're delivering in your scope, the kind of brand that you want to be..." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters

  • "Apple just recently decided to put the button to opt out of being tracked. And 94% or 95% of all people said, I don't want to be tracked." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters

  • "We're all going to be in this position where, who you are, what you're talking to people about, and how, is going to make a world of difference." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters

  • “Essentially, audience is the new money.” - Benjamin Shapiro, Host of the MarTech podcast

  • “If you're a media buyer or creator, keep your eyes and ears open. Pay attention, not to what you did yesterday, but what you should be doing tomorrow.” - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters

About the speaker

Colin Kinsella

Essentials Newsletters

 - Essentials Newsletters

Colin is the Former CEO Havas Media, Mindshare and Digitas at Essentials Newsletters

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