AI vs Content Creators for Newsletter content — Colin Kinsella // Faveeo

For the fourth day of New Media Week Ben meets with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin discuss the strategies, tactics, and technologies needed to launch a successful media business today. Colin Kinsella has decades of experience in both the media and the advertising sector. Today, Ben and Colin talk about how you should approach creating content for newsletters.
About the speaker

Colin Kinsella

Essentials Newsletters

 - Essentials Newsletters

Colin is the Former CEO Havas Media, Mindshare and Digitas at Essentials Newsletters

Show Notes

Quotes

  • "Newsletters provide a protected environment. People get to choose who is sending them information, what information they receive, and how often. " - Benjamin Shapiro, Host of the MarTech podcast

  • "It was really impressive to me that they are creating content via AI, not people writing..." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters

  • "The artificial intelligence ability to understand signals in data is obviously something that humans can't compete with." - Benjamin Shapiro, Host of the MarTech podcast

  • “We need creators to create content, and then we need artificial intelligence to sort through all the crap to figure out what's good to deliver it to the right person.” - Benjamin Shapiro, Host of the MarTech podcast

About the speaker

Colin Kinsella

Essentials Newsletters

 - Essentials Newsletters

Colin is the Former CEO Havas Media, Mindshare and Digitas at Essentials Newsletters

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