Changes in the Media Landscape — Colin Kinsella // Faveeo
Colin Kinsella
Essentials Newsletters
- Part 1The Career of a marketing media maven
- Part 2 Changes in the Media Landscape — Colin Kinsella // Faveeo
- Part 3– Why Big Social is focused on Newsletters — Colin Kinsella // Faveeo
- Part 4AI vs Content Creators for Newsletter content — Colin Kinsella // Faveeo
- Part 5Trust and Brand Safety concerns for media buyers — Colin Kinsella // Faveeo
Show Notes
Quotes
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"Media earlier on was relatively straightforward. It was TV, radio, print, and it was out of home." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters
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"With the internet, the definition of media got broader, for sure, with more opportunities to put an advertisement in front of somebody." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters
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"In the early days, there was no advertising play with Google. But Yahoo went to advertising much quicker and it was like a rocket ship." - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters
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“I think the turning point for media was the $1 billion that Mark Zuckerberg used to buy Instagram. That was the big aha moment.” - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters
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“The rise of social media changed the media environment. At first, it was the media writing articles for Yahoo, AOL, or ESPN. Then everyone became a publisher.” - Benjamin Shapiro, Host of the MarTech podcast
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“There's the rise of not only more channels of media, all the digital channels, but media is more pervasive in our life.” - Benjamin Shapiro, Host of the MarTech podcast
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“10, 20 years ago targeting was the same for everybody... but now, a campaign or media to talk to a target market, can get unbelievably finite.” - Colin Kinsella, former CEO of Havas Media & advisor to Essentials Newsletters
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“Different volumes of media are being consumed. Different channels of media are being consumed at different ages, and there's also different delivery mechanisms.” - Benjamin Shapiro, Host of the MarTech podcast
- Part 1The Career of a marketing media maven
- Part 2 Changes in the Media Landscape — Colin Kinsella // Faveeo
- Part 3– Why Big Social is focused on Newsletters — Colin Kinsella // Faveeo
- Part 4AI vs Content Creators for Newsletter content — Colin Kinsella // Faveeo
- Part 5Trust and Brand Safety concerns for media buyers — Colin Kinsella // Faveeo
Up Next:
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Part 1The Career of a marketing media maven
Colin Kinsella, former CEO of Havas Media and advisor to Essentials Newsletters, sits in with Ben for New Media Week. What do you need to know to launch a successful media business from the ground up? Marketing techniques are always evolving and this is directly linked to media companies. So today, Ben talks to Colin about how he built his career as a media maven.
Play Podcast -
Part 2Changes in the Media Landscape — Colin Kinsella // Faveeo
Colin Kinsella is former CEO of Havas Media and current advisor to Essentials Newsletters. For the second day of New Media Week Ben and Colin continue the conversation about the evolution of the media and advertising industry. Starting a media business today is different from what it was years ago. Today, Colin talks with Ben about some of the changes that he’s seen in the media landscape throughout his career.
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Part 3– Why Big Social is focused on Newsletters — Colin Kinsella // Faveeo
New Media Week grinds forward with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Launching a new media business requires experience and the industry know-how to ensure success. What are the strategies and techniques that you need to be successful? Today, Ben and Colin talk about why “big social” is focused on creating newsletters.
Play Podcast -
Part 4AI vs Content Creators for Newsletter content — Colin Kinsella // Faveeo
For the fourth day of New Media Week Ben meets with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin discuss the strategies, tactics, and technologies needed to launch a successful media business today. Colin Kinsella has decades of experience in both the media and the advertising sector. Today, Ben and Colin talk about how you should approach creating content for newsletters.
Play Podcast -
Part 5Trust and Brand Safety concerns for media buyers — Colin Kinsella // Faveeo
Ben wraps up New Media Week with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin continue the conversation surrounding strategies, tactics, and technologies needed to launch a successful media business today. This week, Colin and Ben have talked about various topics including Colin’s background in media and how media has changed throughout the decades. Today, Ben and Colin discuss trust and brand safety concerns when it comes to media buyers.
Play Podcast
