Stu Fisher — Apply Agile Processes in Marketing
- B2B
- The podcast episode can be classified as Affiliate Marketing.
- Marketing Consultancy
- Sales Enablement
Stu Fisher
Sentient Consulting LLC
- Part 1Stu Fisher — What is Agile and how does it work?
- Part 2 Stu Fisher — Apply Agile Processes in Marketing
Show Notes
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Basic Principles of Agile Processes(4:09)Validating small pieces of data and building incrementally from square one. Agile processes are a way to answer the question “whats the best use of our time right now and whats the greatest value we can deliver to customers right now.”
- Part 1Stu Fisher — What is Agile and how does it work?
- Part 2 Stu Fisher — Apply Agile Processes in Marketing
Up Next:
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Part 1Stu Fisher — What is Agile and how does it work?
Today we're going to talk to an expert in a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In this episode, Stu is going to walk us through the basic principles of agile processes and how you can apply these techniques to your business.
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Part 2Stu Fisher — Apply Agile Processes in Marketing
Today we're going to continue our conversation about a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who's the Principal Consultant at Sentient Consulting, a firm that amplifies business performance through customer-focused strategies and technologies. In this episode, Stu walks us through how marketers are applying agile processes and some of the technologies that they're integrating into their stacks.
