Roadmap to monetizing YouTube content — Adetutu Laditan // YouTube
Adetutu Laditan
YouTube
- Part 1 Roadmap to monetizing YouTube content — Adetutu Laditan // YouTube
- Part 2Collaborating with creators for YouTube Growth — Adetutu Laditan // YouTube
Show Notes
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02:05Adetutus role at YouTubeAdetutu is responsible for driving user growth and platform usage for YouTube in Sub-Saharan Africa. Her role involves user-facing initiatives, partnerships, and supporting the Creator ecosystem across the African region.
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03:10YouTube monetization opportunities for marketersYouTube provides opportunities for marketers to build a niche, create quality content, and collaborate with creators to tell compelling brand stories. Leveraging the platform, marketers can reach a global audience and monetize their content.
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04:40Building the right foundation for YouTube monetization successSuccess on YouTube demands niche identification, consistent high-quality content, storytelling that provides value to your audience, and SEO optimization. Creators must meet the criteria of 1000 subscribers and 4000 watch hours within 12 months for monetization eligibility.
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07:24Leveraging YouTube analytics to identify content monetization opportunitiesYouTube Studio and analytics data provide creators with insights to identify monetization opportunities and optimize their content to drive maximum views. Affiliate marketing, brand collaborations, fan donations, and merchandise sales are other YouTube monetization avenues.
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11:29How to drive YouTube channel growthDrive YouTube growth by sharing snippets on your social platforms to direct traffic to your channel. Embed YouTube links in blog features, on your website, and optimize your titles, thumbnails, and create content that is highly sought after for faster growth.
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14:52Brands mastering the monetization aspect of YouTubeA Nigerian bank uses its channel to identify opportunities to upsell its solutions to users, leveraging channel monetization to cover production expenses. Coca Cola's Coke Studio channel live streams music content and monetizes its content on the platform.
Quotes
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"For YouTube success, creators must identify a niche and consistently create high-quality content. Whether you're cooking a dish or vlogging, it must be something that provides value to your audience." - Adetutu Laditan
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"Consistency makes you succeed in YouTube monetization. You can't come in once a month and expect your channel to grow. Instead, you need a regular upload schedule, you have to build anticipation, and optimize for SEO." - Adetutu Laditan
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"Creators who do well on YouTube maximize the science behind the platform. YouTube studio and your analytics data provide a lot of learnings." - Adetutu Laditan
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"Every eyeball that comes to your channel is potentially monetizable. Optimize with the right keywords, tags, etc, to keep people returning to your content and ensure the algorithm works in your favor." - Adetutu Laditan
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"Some of the creators who've seen the fastest growth have intentionally found opportunities to move their communities across other social platforms into YouTube." - Nataly Kelly
- Part 1 Roadmap to monetizing YouTube content — Adetutu Laditan // YouTube
- Part 2Collaborating with creators for YouTube Growth — Adetutu Laditan // YouTube
Up Next:
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Part 1Roadmap to monetizing YouTube content — Adetutu Laditan // YouTube
Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. YouTube, the world's second largest search engine, holds vast potential for marketers. But, transforming video production into a monetization opportunity on the platform requires a strategic approach. Today, Adetutu discusses the roadmap to monetizing your YouTube content.
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Part 2Collaborating with creators for YouTube Growth — Adetutu Laditan // YouTube
Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. In marketing today, trust holds immense value, and creators have become beacons of trust, influencing consumer brand perceptions. Collaborating with creators on YouTube offers brands a way to authentically connect with audiences, scale messaging, and drive conversions.Today, Adetutu discusses collaborating with creators for YouTube growth.
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