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Adetutu Laditan | YouTube
Collaborating with creators for YouTube Growth — Adetutu Laditan // YouTube
Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. In marketing today, trust holds immense value, and creators have become beacons of trust, influencing consumer brand perceptions. Collaborating with creators on YouTube offers brands a way to authentically connect with audiences, scale messaging, and drive conversions.Today, Adetutu discusses…
Play PodcastAdetutu Laditan | YouTube
Roadmap to monetizing YouTube content — Adetutu Laditan // YouTube
Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. YouTube, the world's second largest search engine, holds vast potential for marketers. But, transforming video production into a monetization opportunity on the platform requires a strategic approach. Today, Adetutu discusses the roadmap to monetizing your YouTube content.
Play PodcastJennifer Jones-Mitchell | Human Driven AI
AI News: GP4, GPTs, & Biden’s Exec Order — Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. OpenAI held its first developer event earlier this month, unveiling a host of new features and capabilities within the ChatGPT ecosystem. These include enabling users to create their own GPTs and ChatGPT being trained up to April 2023, presenting an incredible…
Play PodcastLuis Baez | Luis Baez
How to Align Automation and Authenticity — Luis Baez // Madecraft
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with it comes the challenge of retaining that genuine, human touch. How do you automate your processes while preserving the authenticity that resonates with your audience? Today, Luis discusses…
Play PodcastLuis Baez | Luis Baez
Why LinkedIn is the marketer’s social platform — Luis Baez // Madecraft
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is…
Play PodcastRob Freedman | Zuper
Integrating marketing into Field Ops — Rob Freedman // Zuper
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Field Ops provides businesses with the unique opportunity to engage in one-to-one marketing by tapping into individual customer interactions. Through field service technicians, companies can gather valuable feedback, personalize…
Play PodcastRob Freedman | Zuper
How growth marketers leverage AI — Rob Freedman // Zuper
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Generative AI tools like ChatGPT have become indispensable for marketers, serving them daily in tasks such as content ideation and keyword research. However, the true power of AI lies…
Play PodcastKris Hartvigsen | Dooly
Sales Happiness Index for MarTech companies — Kris Hartvigsen // Dooly
Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. If the Great Resignation is any indication, retention depends on companies keeping employees happy. To do so, they must engage in research to figure out what drives happiness and productivity. Today, Kris talks about the sales happiness index for marketing technology…
Play PodcastKris Hartvigsen | Dooly
Product-led SAAS growth — Kris Hartvigsen // Dooly
Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. Salespeople are frustrated by anything that takes them away from high value tasks. Products that solve those problems get adopted by users, and are eventually purchased by the sales enablement team. Today, Kris talks about product-led SaaS growth.
Play PodcastYaagneshwaran Ganesh | Avoma
Conversation intelligence for sales enablement — Yaagneshwaran Ganesh // Avoma
Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizations. Sales intelligence is incredibly useful for organizations of all sizes. Sales teams can figure out winning sales tactics and marketing teams can better understand customer pain points. Today, Yaagneshwaran explores conversation intelligence for sales enablement.
Play PodcastAbout Topic: Sales Enablement
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