Stu Fisher — What is Agile and how does it work?

Today we're going to talk to an expert in a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In this episode, Stu is going to walk us through the basic principles of agile processes and how you can apply these techniques to your business.
About the speaker

Stu Fisher

Sentient Consulting LLC

 - Sentient Consulting LLC

Stu is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance.

Show Notes

  • Basic Principles of Agile Processes
    (4:09)
    Validating small pieces of data and building incrementally from square one. Agile processes are a way to answer the question “whats the best use of our time right now and whats the greatest value we can deliver to customers right now.”
About the speaker

Stu Fisher

Sentient Consulting LLC

 - Sentient Consulting LLC

Stu is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance.

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