Building a Worldwide Go-To-Market Strategy

Today we continue discussing how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion. Joining us is Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. Eleven International helps companies establish a presence in new markets through the use of PR, influencer marketing, video production, and brand development. In Part 1, Francis told us about how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them. Today, he's going to share his thoughts on creating an effective go-to-market strategy for a worldwide audience.
About the speaker

Francis Bea

11 International

 - 11 International

Francis is the Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies.

  • Part 1 Building a Worldwide Go-To-Market Strategy

Show Notes

  • The Core Services of Eleven International (03:30)
    A lot of the companies we work with already have English speakers but their understanding of cross-border marketing is somewhat generalized. We walk them through the differences between how the US market works versus how marketing might work in China.
  • Part 1 Building a Worldwide Go-To-Market Strategy
About the speaker

Francis Bea

11 International

 - 11 International

Francis is the Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies.

Up Next:

  • Current Podcast

    Part 1Building a Worldwide Go-To-Market Strategy

    Today we continue discussing how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion. Joining us is Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. Eleven International helps companies establish a presence in new markets through the use of PR, influencer marketing, video production, and brand development. In Part 1, Francis told us about how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them. Today, he's going to share his thoughts on creating an effective go-to-market strategy for a worldwide audience.