Why is marketing in China different than the US
- Part 1 Why is marketing in China different than the US
Francis Background and Eleven International (03:20)I've been working in the tech scene for a while, and most companies that I have worked for were Chinese companies. I came to China for personal reasons and before that, I was a tech journalist.
Part 1Why is marketing in China different than the US
Today we discuss how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion. Joining us is Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. Eleven International helps companies establish a presence in new markets through the use of PR, influencer marketing, video production, and brand development. In Part 1 of our conversation, Francis is going to tell us about how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them.