Finding the line between sales & marketing in Saas — Rachel Leist // HubSpot
- Part 1Saas Demand Generation Playbook — Rachel Leist // HubSpot
- Part 2Email marketing guidelines for Saas businesses — Rachel Leist // HubSpot
- Part 3Conversational marketing tactics — Rachel Leist // HubSpot
- Part 4Marketing automation rules for Saas business — Rachel Leist // HubSpot
- Part 5 Finding the line between sales & marketing in Saas — Rachel Leist // HubSpot
Show Notes
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03:29Finding the line between marketing and salesMarketing is responsible for generating quality leads for the sales team. Its the sales teams job to close the sale by working that demand.
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04:53How to improve salesSlow sales can be remedied by having quality content to provide to prospects and customers. Due to automation, conversational marketing and email experiences are constant.
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06:19Handing qualified leads off to salesWhen a person is considered a qualified lead, marketing automation ceases, and sales takes over. However, they can still be sent newsletters and other pieces of relevant content.
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07:08Figuring out when you should reach out to a prospectSales is responsible while a deal is open. At that point, marketing and communication will not send continuous automation.
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07:29Defining a qualified leadA person considered a quality lead expects to hear from your sales team. Product demand has already been generated in their case.
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08:46Getting the right leads to the right salespeoplePersons are routed to the sales team based on the lead form theyve filled out or a sign
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09:35Building the relationship between marketing and salesIt boils down to aligning sales and marketing goals. Youre looking at both sets of data to determine how you can hit your targets in a synergistic manner.
Quotes
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"First and foremost, you need to have an SLA with your sales team based on how many quality leads you can generate for them." -Rachel Leist, HubSpot, Snr Director of Marketing
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"We take a look at their close rates and average sales price to make sure we're generating quality leads for the sales team. On their end, they need to work that demand." -Rachel Leist, HubSpot, Snr Director of Marketing
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"When someone is considered a qualified lead for us, that is when marketing stops their automation, and sales takes over." -Rachel Leist, HubSpot, Snr Director of Marketing
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"You want to make sure that youre not over emailing and interrupting that sales conversation when it comes to automation." -Rachel Leist, HubSpot, Snr Director of Marketing
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"If there's an open deal, then sales will work on that. Communication and marketing will not send continuous automation." -Rachel Leist, HubSpot, Snr Director of Marketing
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"A qualified lead expects to hear from the sales team. We generate that type of demand from marketing and product. So we have something called a product qualified lead. " -Rachel Leist, HubSpot, Snr Director of Marketing
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"It's much more quality if the demand you're sending expects to hear from the sales team." -Rachel Leist, HubSpot, Snr Director of Marketing
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"When someone first comes into our database, they fill out either our lead forms or our signup forms. That is when they get routed to our sales team." -Rachel Leist, HubSpot, Snr Director of Marketing
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"Our sales reps are able to talk to people on our database who haven't taken that QL action. They just know that those people won't expect to hear from the sales team." -Rachel Leist, HubSpot, Snr Director of Marketing
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"One of the things that we have is something we call a demand council. At the demand council, we really make sure sales and marketing are aligned." -Rachel Leist, HubSpot, Snr Director of Marketing
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"If you're on marketing or sales, give the other side the benefit of the doubt. Each team has tough targets to hit. When you work together, you achieve marketing beauty." -Rachel Leist, HubSpot, Snr Director of Marketing
- Part 1Saas Demand Generation Playbook — Rachel Leist // HubSpot
- Part 2Email marketing guidelines for Saas businesses — Rachel Leist // HubSpot
- Part 3Conversational marketing tactics — Rachel Leist // HubSpot
- Part 4Marketing automation rules for Saas business — Rachel Leist // HubSpot
- Part 5 Finding the line between sales & marketing in Saas — Rachel Leist // HubSpot
Up Next:
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Part 1Saas Demand Generation Playbook — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, explains how to level up your SaaS marketing game. From startups to well established companies, the aim is consistently attracting new customers. With the pandemic still ongoing, the strategies companies decide to use will ultimately determine their level of success. Today, Rachel talks about the SaaS demand generation playbook.
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Part 2Email marketing guidelines for Saas businesses — Rachel Leist // HubSpot
HubSpot’s Senior Director of Marketing, Rachel Leist, looks at the power of email marketing. Email marketing is an important aspect of building an effective SaaS marketing strategy. Whether you’re using it as a transactional or nurturing tool, you want your content to be compelling. Today, Rachel discusses email marketing guidelines for SaaS business.
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Part 3Conversational marketing tactics — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, looks at growing a SaaS business. Time is a precious commodity. That could explain why studies show a preference for bots over human support for quick responses. It’s worth exploring the benefits that come from using bots on your website. Today, Rachel talks about conversational marketing tactics for the growth of SaaS businesses.
Play Podcast -
Part 4Marketing automation rules for Saas business — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, explores marketing automation. While setting up automation takes a while, the benefits are boundless. From scaling your time to overall business growth, it’s no wonder many businesses are making use of automation technology. In today’s conversation, Rachel discusses marketing automation rules for your SaaS business.
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Part 5Finding the line between sales & marketing in Saas — Rachel Leist // HubSpot
Senior Director of Marketing at HubSpot, Rachel Leist, wraps up discussions on leveling up your SaaS marketing game. Finding the right balance between marketing and sales can be a complex task. However, it is critical that marketing and sales strategies are aligned in the modern marketplace. Today, Rachel looks at finding the line between your sales and marketing teams when marketing to SaaS businesses.
