Improving newsletter conversion rates — Emily McGuire // AWeber

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very short window of time to capture our target audience’s attention. Unfortunately, one of the big mistakes we make when sending out newsletters is forgetting to tell people how to become a customer. Today, Emily talks about how you can improve your newsletter conversions.
About the speaker

Emily McGuire

AWeber

 - AWeber

Emily is Customer Evangelist at AWeber

Show Notes

  • 02:17
    How email marketers can improve their newsletter conversions
    Keep the content in those emails simple and straightforward. Ultimately, the email should indicate clear instructions on how to achieve their goals by taking advantage of your promotion.
  • 04:54
    Finding the right cadence for email marketing
    First, find the balance between content-focused and sales emails. Including the next step that people should take in every email improves your conversions.
  • 07:22
    Benchmarking conversion rates
    Conversion rates will depend on the specific goals of your email campaigns. Look at your last three months of data, and that will benchmark where you're gauging each send from.
  • 08:49
    How to increase clickthrough rates
    Including too many links can overwhelm readers. To get great clickthrough rates, tease your content in the email and offer full access to it once they click the link.
  • 10:23
    Tips to write a great email newsletter
    Use language that indicates what your subscribers can gain from reading your emails. Use the subject line to demonstrate the benefit theyll get from opening your email.

Quotes

  • "Always include that next step in every email you send out. Its going to improve your conversions out the gate." -Emily McGuire, Customer Evangelist, AWeber

  • "I recommend at least a weekly email, just to keep your audience warm and keep your name and brand recognition in the inbox." -Emily McGuire, Customer Evangelist, AWeber

  • "Look at your last three months' worth of data. That becomes your benchmark where you're gauging each send from." -Emily McGuire, Customer Evangelist, AWeber

  • "I'm seeing open rates across various industries around 30%. I'm also seeing people with 50% open rates, 70% open rates, and 10% open rates." -Emily McGuire, Customer Evangelist, AWeber

  • "If you really want to get great clickthrough rates, tease out content in your email, then promise to deliver on it once they click." -Emily McGuire, Customer Evangelist, AWeber

  • "Use the word you, when talking to your audience. Especially in subject lines, make it super clear that it's about your subscriber, and the benefit they'll get from opening your email." -Emily McGuire, Customer Evangelist, AWeber

About the speaker

Emily McGuire

AWeber

 - AWeber

Emily is Customer Evangelist at AWeber

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