Improving newsletter conversion rates — Emily McGuire // AWeber
- Part 1Understanding email marketing metrics — Emily McGuire // AWeber
- Part 2Building a quality email list — Emily McGuire // AWeber
- Part 3 Improving newsletter conversion rates — Emily McGuire // AWeber
Show Notes
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02:17How email marketers can improve their newsletter conversionsKeep the content in those emails simple and straightforward. Ultimately, the email should indicate clear instructions on how to achieve their goals by taking advantage of your promotion.
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04:54Finding the right cadence for email marketingFirst, find the balance between content-focused and sales emails. Including the next step that people should take in every email improves your conversions.
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07:22Benchmarking conversion ratesConversion rates will depend on the specific goals of your email campaigns. Look at your last three months of data, and that will benchmark where you're gauging each send from.
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08:49How to increase clickthrough ratesIncluding too many links can overwhelm readers. To get great clickthrough rates, tease your content in the email and offer full access to it once they click the link.
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10:23Tips to write a great email newsletterUse language that indicates what your subscribers can gain from reading your emails. Use the subject line to demonstrate the benefit theyll get from opening your email.
Quotes
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"Always include that next step in every email you send out. Its going to improve your conversions out the gate." -Emily McGuire, Customer Evangelist, AWeber
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"I recommend at least a weekly email, just to keep your audience warm and keep your name and brand recognition in the inbox." -Emily McGuire, Customer Evangelist, AWeber
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"Look at your last three months' worth of data. That becomes your benchmark where you're gauging each send from." -Emily McGuire, Customer Evangelist, AWeber
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"I'm seeing open rates across various industries around 30%. I'm also seeing people with 50% open rates, 70% open rates, and 10% open rates." -Emily McGuire, Customer Evangelist, AWeber
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"If you really want to get great clickthrough rates, tease out content in your email, then promise to deliver on it once they click." -Emily McGuire, Customer Evangelist, AWeber
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"Use the word you, when talking to your audience. Especially in subject lines, make it super clear that it's about your subscriber, and the benefit they'll get from opening your email." -Emily McGuire, Customer Evangelist, AWeber
- Part 1Understanding email marketing metrics — Emily McGuire // AWeber
- Part 2Building a quality email list — Emily McGuire // AWeber
- Part 3 Improving newsletter conversion rates — Emily McGuire // AWeber
Up Next:
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Part 1Understanding email marketing metrics — Emily McGuire // AWeber
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech industry and digital marketing, email marketing has changed tremendously over the years. It’s evolved to the point where marketers can deliver targeted messages to audiences while maximizing conversions by reaching out to people at the right time. Today, Emily talks about understanding email marketing strategies.
Play Podcast -
Part 2Building a quality email list — Emily McGuire // AWeber
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most important channels for brands to excel at as it keeps you in front of your customers. Yet, many brands try to take shortcuts to grow their email list quickly but end up wasting time on leads that aren’t the most qualified for their offering. Today, Emily talks about building a quality email list.
Play Podcast -
Part 3Improving newsletter conversion rates — Emily McGuire // AWeber
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very short window of time to capture our target audience’s attention. Unfortunately, one of the big mistakes we make when sending out newsletters is forgetting to tell people how to become a customer. Today, Emily talks about how you can improve your newsletter conversions.
