Tying marketing to measurable results — Mark Stouse // Proof Analytics
- Part 1Marketing, innovation, & rev ops — Mark Stouse // Proof Analytics
- Part 2 Tying marketing to measurable results — Mark Stouse // Proof Analytics
- Part 3Marketing Mix Modeling (MMM) — Mark Stouse // Proof Analytics
Show Notes
-
02:37The relationship between marketing and salesThe mission of marketing is to help sales sell more products to more customers. However, while sales is linear, the same approach cannot be applied to marketing as it is non-linear.
-
04:30Identifying revenueStart with context and ask the questions you need answers to. Then, move into the content and data to identify what you should ultimately be measuring.
-
07:08Driving business growth by closing deals fasterShortening the time it takes to sell a product or service increases the cash flow throughout a company. Moving deals through the sales pipeline faster increases the deals velocity.
-
09:46Ways to tie marketing efforts to measurable resultsKey variables to consider here include your ideal customer portrait (ICP) and the total addressable market. Ideally, it boils down to understanding your audience deeply.
Quotes
-
"If youre a large enterprise B2B company, whatever it is that you're selling, time is money. And, if you can increase the throughput, you can increase the average deal velocity." -Mark Stouse, CEO, Proof Analytics
-
"If you want to have a million people listening to your podcast, you have to make that podcast about something that a million people listen to on a regular basis." -Mark Stouse, CEO, Proof Analytics
-
"If you start from the position of a marketer, or a salesperson, or a finance person,you'll miss the point." -Mark Stouse, CEO, Proof Analytics
-
"Many small businesses are doing great because they understand their ideal customer portrait and what portion of their total addressable market they want to get. Those two variables are really key." -Mark Stouse, CEO, Proof Analytics
- Part 1Marketing, innovation, & rev ops — Mark Stouse // Proof Analytics
- Part 2 Tying marketing to measurable results — Mark Stouse // Proof Analytics
- Part 3Marketing Mix Modeling (MMM) — Mark Stouse // Proof Analytics
Up Next:
-
Part 1Marketing, innovation, & rev ops — Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops.
Play Podcast -
Part 2Tying marketing to measurable results — Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results.
-
Part 3Marketing Mix Modeling (MMM) — Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution.
Play Podcast
