Marketing Mix Modeling (MMM) — Mark Stouse // Proof Analytics
- Part 1Marketing, innovation, & rev ops — Mark Stouse // Proof Analytics
- Part 2Tying marketing to measurable results — Mark Stouse // Proof Analytics
- Part 3 Marketing Mix Modeling (MMM) — Mark Stouse // Proof Analytics
Show Notes
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02:34Defining marketing mix modelingMarketing mix modeling uses multivariable regression analytics to help understand what's happening with your business. ESG data is powerful data when used in a marketing mix model.
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04:39Regression analytics and marketing investmentsRegression analytics enables marketers to use data from a variety of sources to predict variables. Marketers are empowered to make better decisions for the business future growth.
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07:16How confidence and trust impact deal velocityTheres a strong relationship between confidence, trust and bigger and faster deals. Theres also a lot of confidence and trust data in the marketplace for anyone in the global 2000.
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08:44Influencing confidence and trust metricsBuild campaigns and messaging around reasons to trust and have confidence in your brand. This is only possible when marketers employ marketing mix modeling.
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10:32Marketing mix modeling resources for small to mid market companiesCompanies like Proof Analytics enable small and mid sized businesses to be analytics-led. They provide these companies access to a real time analytical input.
Quotes
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"Environmental, social, and governance (ESG) data became a hot area because investment banks started collecting this data on the global 2000 and using it to understand a business sustainability." -Mark Stouse, CEO, Proof Analytics
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"Most data scientists would say that regression solves about 80% of the world's questions." -Mark Stouse, CEO, Proof Analytics
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"There's a lot of confidence and trust data in the marketplace for anybody in the global 2000." -Mark Stouse, CEO, Proof Analytics
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"If you want to succeed as a modern marketer, you need a way of calibrating, knowing, and changing pivoting in the face of whatever you need to understand." -Mark Stouse, CEO, Proof Analytics
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"Not many mid market companies will spend two and a half, 3 million on marketing mix modeling consultancy. Theyd go to a company like Proof Analytics where we'd provide a license and get them onboarded." -Mark Stouse, CEO, Proof Analytics
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"For way less than a couple hundred thousand dollars, you could have a turnkey operation that provides real time analytical input. Youd become analytics-led not data-driven." -Mark Stouse, CEO, Proof Analytics
- Part 1Marketing, innovation, & rev ops — Mark Stouse // Proof Analytics
- Part 2Tying marketing to measurable results — Mark Stouse // Proof Analytics
- Part 3 Marketing Mix Modeling (MMM) — Mark Stouse // Proof Analytics
Up Next:
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Part 1Marketing, innovation, & rev ops — Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops.
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Part 2Tying marketing to measurable results — Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results.
Play Podcast -
Part 3Marketing Mix Modeling (MMM) — Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution.
