Integrating Event Based Location Targeting & Analytics — Jeff White // Gravy Analytics
Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. He holds an MBA from the Virginia Tech - Pamplin College of Business.
About the speaker
Jeff White
Gravy Analytics
- Part 1Digital Activity vs Real World Event Targeting
- Part 2 Integrating Event Based Location Targeting & Analytics — Jeff White // Gravy Analytics
Show Notes
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Transferring Event Data To Marketers (02:41)The first way is audiences pre-bill cohort based upon understanding how people live their lives. The second is insights as we do a lot of attribution work. We validate 2 billion attendances every month.
- Part 1Digital Activity vs Real World Event Targeting
- Part 2 Integrating Event Based Location Targeting & Analytics — Jeff White // Gravy Analytics
About the speaker
Jeff White
Gravy Analytics
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Part 1Digital Activity vs Real World Event Targeting
Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. He holds an MBA from the Virginia Tech - Pamplin College of Business.
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Part 2Integrating Event Based Location Targeting & Analytics — Jeff White // Gravy Analytics
Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. He holds an MBA from the Virginia Tech - Pamplin College of Business.
