Why B2B marketing tools always fail — Jordan Crawford // Blueprint
- Part 1B2B outbound is jacked — Jordan Crawford // Blueprint
- Part 2 Why B2B marketing tools always fail — Jordan Crawford // Blueprint
- Part 3It’s not your B2B sales team’s fault — Jordan Crawford // Blueprint
- Part 4How to quantify & score user pain — Jordan Crawford // Blueprint
- Part 5Why you can’t personalize any more — Jordan Crawford // Blueprint
Show Notes
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02:46Tech stacks for successful B2B marketing campaigns todayTools like People Data Labs can be used to query databases. Harmonic.ai grants unlimited access to company level data. Success boils down to the strategies used with these tools.
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05:09Building a scoring system to understand whos in marketSpreadsheets can be used in this regard. Use your customers pain-points to find leads in the same situation. Then reach out to them, using that research, to test your methods.
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06:40Using tools to figure out your buyer models and target audienceYou need to define your models manually. Then use those models as testimonials to show prospects how you can solve their pain-points.
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09:34Avoiding time consuming research and expensive toolsFirstly, you must define the model. Then figure out how you can ask an outsourcer to give you binary answers to your questions. After that, personalization will come for free.
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11:47Why B2B tools may not be at faultTools only have access to data that you can get at scale. However, if you find the pain, you can scale it up with a combination of tools, outsourcers, and agencies like Blueprint.
Quotes
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"When you think about tools, you should think about who bought your product and why they did it. Then you need to rank the total serviceable market by pain." -Jordan Crawford, Co-Founder, Blueprint
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"You need a strategy for how to rank customers who are a good fit. This usually comes either from your customers or your best sales rep." -Jordan Crawford, Co-Founder, Blueprint
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"You need to rank your total serviceable market by pain. That means using larger database tools to start that process. People Data Labs has a really great database that you can query." -Jordan Crawford, Co-Founder, Blueprint
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"Start with the customer's pain. Flip that around to find leads that are in this same situation. That research just writes the email for you." -Jordan Crawford, Co-Founder, Blueprint
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"Before you figure out tools, you need to define what your models are and do it manually." -Jordan Crawford, Co-Founder, Blueprint
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"We'll use tools like Harmonic.ai and Brickstack.com to go score websites." -Jordan Crawford, Co-Founder, Blueprint
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"Have your best sales rep look at 10-50 of your prospects, and say why a person looks like a good fit. Take that information and go score the market with the models that they're using." -Jordan Crawford, Co-Founder, Blueprint
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"Companies are raising their hand to say they need help with X, Y, or Z. Theyre willing to pay 6 digits to have you help them solve X, Y, or Z. And you can be a part of that solution." -Jordan Crawford, Co-Founder, Blueprint
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"Everyone's thinking about scale, and that's not the problem. If you find the pain, you can scale it up with a combination of tools, outsourcers, and folks like me." -Jordan Crawford, Co-Founder, Blueprint
- Part 1B2B outbound is jacked — Jordan Crawford // Blueprint
- Part 2 Why B2B marketing tools always fail — Jordan Crawford // Blueprint
- Part 3It’s not your B2B sales team’s fault — Jordan Crawford // Blueprint
- Part 4How to quantify & score user pain — Jordan Crawford // Blueprint
- Part 5Why you can’t personalize any more — Jordan Crawford // Blueprint
Up Next:
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Part 1B2B outbound is jacked — Jordan Crawford // Blueprint
Co-Founder of Blueprint, Jordan Crawford, talks about what you need to implement a successful go-to-market strategy. B2B marketers could be spending more time on platinum accounts instead of gold ones. But, their tools and training may be holding them back. Today, Jordan, looks into why B2B outbound is jacked.
Play Podcast -
Part 2Why B2B marketing tools always fail — Jordan Crawford // Blueprint
Blueprint’s Co-Founder, Jordan Crawford continues to talk about how you can implement a successful go-to-market strategy. When it comes to B2B tools, most marketers skip the crucial step of defining their models. The problem may not even be the tools, just the ways they are being used. So, today Jordan investigates why B2B marketing tools always fail.
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Part 3It’s not your B2B sales team’s fault — Jordan Crawford // Blueprint
Blueprint’s Co-Founder, Jordan Crawford, continues to talk about how you can implement a successful go-to-market strategy. When our go-to-market strategies are unsuccessful, we are quick to blame it on our tools and sales teams. But, should they truly be blamed if they are being forced to operate outside their scope? Today, Jordan makes his case for the reasons it’s not your B2B sales team's fault.
Play Podcast -
Part 4How to quantify & score user pain — Jordan Crawford // Blueprint
Jordan Crawford, Co-Founder of Blueprint, shares his knowledge on implementing a successful go-to-market strategy. Figuring out the pain-points of your prospects is only one half of the equation. When you have figured them out, how do you quantify this data? Today, Jordan discusses how to quantify and score your user's pain
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Part 5Why you can’t personalize any more — Jordan Crawford // Blueprint
Jordan Crawford, Co-Founder of Blueprint, sums up his thoughts on implementing a successful go-to-market strategy. When you reach out to a prospect via email, you ultimately want to get a favorable response. However, many of us have become quite familiar with getting no responses at all. Today, Jordan breaks down why your personalization sucks.
Play Podcast
