B2B outbound is jacked — Jordan Crawford // Blueprint
- Part 1 B2B outbound is jacked — Jordan Crawford // Blueprint
- Part 2Why B2B marketing tools always fail — Jordan Crawford // Blueprint
- Part 3It’s not your B2B sales team’s fault — Jordan Crawford // Blueprint
- Part 4How to quantify & score user pain — Jordan Crawford // Blueprint
- Part 5Why you can’t personalize any more — Jordan Crawford // Blueprint
Show Notes
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02:25How B2B marketers can increase their conversion rateBy building strategies for SDRs and outbound, around targeting and messaging, they could change their conversion rates.
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03:40Challenges in B2B outboundWe are at a place now where B2B marketing tools dont differentiate marketers enough. Theyre using the same data and trying to modify it in non-scalable ways that wont provide long-term value.
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6:21The importance of targeting in B2B outbound marketingIt isnt about trying to personalize at scale when reaching out to potential buyers. Take the focus off the individual and look at the company to understand their pain-points.
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08:33Finding the right customersLook at the customers who've already purchased from you to figure out what drove the conversion. Then, apply that buying moment model to how you look for signals in the market.
Quotes
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"Founders will manually send emails and find good traction. Then they'll hire sales reps, but not train them on messaging, targeting, or strategy. They throw bodies at the problem." -Jordan Crawford, Co-Founder, Blueprint
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"In B2B, the thought is, you just sold a $100,000 deal, so just keep doing whatever you're doing. They could be spending their time on platinum accounts instead of gold accounts." -Jordan Crawford, Co-Founder, Blueprint
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"If Founders build a strategy for SDRs and outbound about who they should be targeted and what they should say to them, they could totally change their conversion rate." -Jordan Crawford, Co-Founder, Blueprint
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"If you get the targeting right, your messaging doesn't have to talk about the school they attended or them being in the same city as you. If you get the pain right, people will reply." -Jordan Crawford, Co-Founder, Blueprint
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"I suggest that you send small tests; 100-500 emails. Thats your audience size and thats how big your list should be with this research done ahead of time." -Jordan Crawford, Co-Founder, Blueprint
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"Take your research out of the individual person and put it into whats going on at the company." -Jordan Crawford, Co-Founder, Blueprint
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"Decode the actual transactions that your customers made to convert with you. Then, its about figuring out how to take those models of buying moments and look for signals in the market." -Jordan Crawford, Co-Founder, Blueprint
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"In B2C, people are focused on CAC. How do I get my CAC down from $12 to $10 to $5? In B2B? It's like, oh well, you just sold a $100,000 deal. Just keep doing whatever you're doing." -Jordan Crawford, Co-Founder, Blueprint
- Part 1 B2B outbound is jacked — Jordan Crawford // Blueprint
- Part 2Why B2B marketing tools always fail — Jordan Crawford // Blueprint
- Part 3It’s not your B2B sales team’s fault — Jordan Crawford // Blueprint
- Part 4How to quantify & score user pain — Jordan Crawford // Blueprint
- Part 5Why you can’t personalize any more — Jordan Crawford // Blueprint
Up Next:
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Part 1B2B outbound is jacked — Jordan Crawford // Blueprint
Co-Founder of Blueprint, Jordan Crawford, talks about what you need to implement a successful go-to-market strategy. B2B marketers could be spending more time on platinum accounts instead of gold ones. But, their tools and training may be holding them back. Today, Jordan, looks into why B2B outbound is jacked.
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Part 2Why B2B marketing tools always fail — Jordan Crawford // Blueprint
Blueprint’s Co-Founder, Jordan Crawford continues to talk about how you can implement a successful go-to-market strategy. When it comes to B2B tools, most marketers skip the crucial step of defining their models. The problem may not even be the tools, just the ways they are being used. So, today Jordan investigates why B2B marketing tools always fail.
Play Podcast -
Part 3It’s not your B2B sales team’s fault — Jordan Crawford // Blueprint
Blueprint’s Co-Founder, Jordan Crawford, continues to talk about how you can implement a successful go-to-market strategy. When our go-to-market strategies are unsuccessful, we are quick to blame it on our tools and sales teams. But, should they truly be blamed if they are being forced to operate outside their scope? Today, Jordan makes his case for the reasons it’s not your B2B sales team's fault.
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Part 4How to quantify & score user pain — Jordan Crawford // Blueprint
Jordan Crawford, Co-Founder of Blueprint, shares his knowledge on implementing a successful go-to-market strategy. Figuring out the pain-points of your prospects is only one half of the equation. When you have figured them out, how do you quantify this data? Today, Jordan discusses how to quantify and score your user's pain
Play Podcast -
Part 5Why you can’t personalize any more — Jordan Crawford // Blueprint
Jordan Crawford, Co-Founder of Blueprint, sums up his thoughts on implementing a successful go-to-market strategy. When you reach out to a prospect via email, you ultimately want to get a favorable response. However, many of us have become quite familiar with getting no responses at all. Today, Jordan breaks down why your personalization sucks.
Play Podcast
