It’s not your B2B sales team’s fault — Jordan Crawford // Blueprint
- Part 1B2B outbound is jacked — Jordan Crawford // Blueprint
- Part 2Why B2B marketing tools always fail — Jordan Crawford // Blueprint
- Part 3 It’s not your B2B sales team’s fault — Jordan Crawford // Blueprint
- Part 4How to quantify & score user pain — Jordan Crawford // Blueprint
- Part 5Why you can’t personalize any more — Jordan Crawford // Blueprint
Show Notes
-
02:41Why SDRs are not to blame for failing goSDRs should not be tasked with targeting or messaging, so they can focus on outbound prospecting. Instead those jobs should be done by marketing, rev ops and sales.
-
04:16Setting up your SDR teams for successDefine the ideal buyer persona and rank their pain-points to decide on your messaging. When youve determined the best prospects to pursue, then they can be handed off to SDRs.
-
06:25Automation and B2B messagingOnce prospects' pain-points are codified, the key to automation is putting that data into a structured database. From that database, you can easily pull out the data needed for emails.
-
08:20Describing the company research in your emailUltimately, you want the buy-in of the prospect. So its essential to show them what youve done for companies in similar positions as a data source for your pitch.
Quotes
-
"Score your customers against the way tyou score your leads. 8/10 of them from the outside look great. So, you need a strategy, and that means defining the buyer persona first." -Jordan Crawford, Co-Founder, Blueprint
-
"The SDR should never have to write another message or identify who to target. The marketing team, rev ops team, and sales team will do that work for them." -Jordan Crawford, Co-Founder, Blueprint
-
"If you do the necessary work, before the SDR shows up, you can have them focus on the 10 accounts this week, worth $2 million. For everyone else, you can automate by describing the pain to them." -Jordan Crawford, Co-Founder, Blueprint
-
"The way to scale the process with personalization is to codify the pain so the messaging writes itself. Because all you're doing is describing your research to the lead." -Jordan Crawford, Co-Founder, Blueprint
- Part 1B2B outbound is jacked — Jordan Crawford // Blueprint
- Part 2Why B2B marketing tools always fail — Jordan Crawford // Blueprint
- Part 3 It’s not your B2B sales team’s fault — Jordan Crawford // Blueprint
- Part 4How to quantify & score user pain — Jordan Crawford // Blueprint
- Part 5Why you can’t personalize any more — Jordan Crawford // Blueprint
Up Next:
-
Part 1B2B outbound is jacked — Jordan Crawford // Blueprint
Co-Founder of Blueprint, Jordan Crawford, talks about what you need to implement a successful go-to-market strategy. B2B marketers could be spending more time on platinum accounts instead of gold ones. But, their tools and training may be holding them back. Today, Jordan, looks into why B2B outbound is jacked.
Play Podcast -
Part 2Why B2B marketing tools always fail — Jordan Crawford // Blueprint
Blueprint’s Co-Founder, Jordan Crawford continues to talk about how you can implement a successful go-to-market strategy. When it comes to B2B tools, most marketers skip the crucial step of defining their models. The problem may not even be the tools, just the ways they are being used. So, today Jordan investigates why B2B marketing tools always fail.
Play Podcast -
Part 3It’s not your B2B sales team’s fault — Jordan Crawford // Blueprint
Blueprint’s Co-Founder, Jordan Crawford, continues to talk about how you can implement a successful go-to-market strategy. When our go-to-market strategies are unsuccessful, we are quick to blame it on our tools and sales teams. But, should they truly be blamed if they are being forced to operate outside their scope? Today, Jordan makes his case for the reasons it’s not your B2B sales team's fault.
-
Part 4How to quantify & score user pain — Jordan Crawford // Blueprint
Jordan Crawford, Co-Founder of Blueprint, shares his knowledge on implementing a successful go-to-market strategy. Figuring out the pain-points of your prospects is only one half of the equation. When you have figured them out, how do you quantify this data? Today, Jordan discusses how to quantify and score your user's pain
Play Podcast -
Part 5Why you can’t personalize any more — Jordan Crawford // Blueprint
Jordan Crawford, Co-Founder of Blueprint, sums up his thoughts on implementing a successful go-to-market strategy. When you reach out to a prospect via email, you ultimately want to get a favorable response. However, many of us have become quite familiar with getting no responses at all. Today, Jordan breaks down why your personalization sucks.
Play Podcast
