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David Schroder | Callrail
8X ROI from Podcast Sponsorship: An attribution case study — David Schroder // Callrail
In this episode, we're going to talk to a very special friend and a sponsor of the MarTech podcast about how they do marketing attribution and evaluate the MarTech podcast sponsorship's performance. Joining us for our case study today is David Schroeder, a Conversion Rate Optimization Specialist and Demand Generation Manager at CallRail.
Play PodcastMichael Schoen | Neustar
Three reasons Cross-Channel Attribution matters — Michael Schoen // Nuestar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we…
Play PodcastMichael Schoen | Neustar
Value, cost, and risk associated with your data — Michael Schoen // Neustar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 1 of our conversation, Michael…
Play PodcastJules Tompkins | Callrail
Attributing for Unconventional Marketing Channels — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we…
Play PodcastJules Tompkins | Callrail
How attribution improves ROI — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we…
Play PodcastJules Tompkins | Callrail
Why Analytics Solutions Struggle with Assigning Attribution — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we…
Play PodcastJules Tompkins | Callrail
Why Tracking Web Conversion Is Only Half the Problem — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we…
Play PodcastJules Tompkins | Callrail
How Big Is the Marketing Attribution Problem? — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we…
Play PodcastJeremy Krantz | Fintrx
Marketing Playbook for Rebooting a FinTech Startup — Jeremy Krantz // Fintrx
Today we discuss marketing in an industry that I am very unfamiliar with - Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 2 of our conversation, Jeremy is going to…
Play PodcastJeremy Krantz | Fintrx
FinTech Landscape & Marketing to Family Offices — Jeremy Krantz // Fintrx
Today we discuss marketing in an industry that I am very unfamiliar with: Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 1 of our conversation, Jeremy is going to talk…
Play PodcastAbout Business Type: Data Provider
Sponsors of the MarTech Podcast
