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Michael Schoen | Neustar
Three reasons Cross-Channel Attribution matters — Michael Schoen // Nuestar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we…
Play PodcastJules Tompkins | Callrail
Attributing for Unconventional Marketing Channels — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we…
Play PodcastJules Tompkins | Callrail
How attribution improves ROI — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we…
Play PodcastJules Tompkins | Callrail
Why Analytics Solutions Struggle with Assigning Attribution — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we…
Play PodcastJules Tompkins | Callrail
Why Tracking Web Conversion Is Only Half the Problem — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we…
Play PodcastJules Tompkins | Callrail
How Big Is the Marketing Attribution Problem?
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we…
Play PodcastDavid Schroeder | Callrail
How CallRail solved the marketing attribution problem — David Schroeder // CallRail
In today's Product Spotlight we're going to talk about the strategy and tools you need to properly attribute which of your marketing efforts are making waves for your business. Joining us is David Schroeder, Conversion Optimization Manager at CallRail, a company that's solving the problem of tracking and analytics for phone calls and web forms.
Play PodcastSean Creeley | Podsights
The Holy Grail of Podcast Advertising Attribution — Sean Creeley // Podsights
In today's Product Spotlight episode we're going to talk about Podsights, an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podcast advertising. Joining us is Sean Creeley, the Founder of Podsights.
Play PodcastScott Vaughn | Integrate
B2B Attribution & The Model Behind Customer Acquisition — Scott Vaughan // Integrate
Today is the second part of our conversation with Scott Vaughan, CMO at Integrate, discussing one of the most debated facets of digital marketing: Channel Attribution. Integrate provides enterprise B2B companies with a software automation layer that ensures their customers get clean and intelligent data for their sales and marketing efforts. Aside from his current…
Play PodcastScott Vaughn | Integrate
Marketing Attribution vs Channel Attribution — Scott Vaughan // Integrate
Joining us today is Scott Vaughan, CMO at Integrate, to discuss one of the most debated facets of digital marketing - channel attribution. Integrate provides enterprise B2B companies with a software automation layer that ensures their customers get clean and intelligent data for their sales and marketing efforts. Aside from his current role at Integrate,…
Play PodcastAbout Topic: Marketing Attribution
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