8X ROI from Podcast Sponsorship: An attribution case study — David Schroder // Callrail

In this episode, we're going to talk to a very special friend and a sponsor of the MarTech podcast about how they do marketing attribution and evaluate the MarTech podcast sponsorship's performance. Joining us for our case study today is David Schroeder, a Conversion Rate Optimization Specialist and Demand Generation Manager at CallRail.
About the speaker

David Schroder

Callrail

 - Callrail

David is a Conversion Rate Optimization Specialist and Demand Generation Manager at CallRail, which is an intuitive and powerful call tracking solution for data-driven marketers.

  • Part 1 8X ROI from Podcast Sponsorship: An attribution case study — David Schroder // Callrail

Show Notes

Quotes

  • “Our investors have mandated that we have efficiency matrix and performance benchmarks, so we like to look at every single one of our channels and evaluate that against a 4X return That, for us, is efficient marketing.” - David“I think the idea behind paid marketing is lower return but you have the ability to scale.” - Ben “The classic “awareness problem” is when you’re trying to stay on the path you want for growth and you can’t just expect the low-hanging fruit to come your way. You have to work a little harder on cultivating customers and make them not only aware of your products but aware of the industry as a whole.” - Ben “Our advertorial content idea was to create a piece of content for our sponsors, to help them tell their story in a relevant way to our listeners and we’re going to echo the story we are telling with our advertising so it is more supplemental than a primary driver of our engagement.”  - Ben“We take a unique tracking pixel provided by MarTech podcast and put it on our website which enabled us to draw the connection back to the original users. This gives us a clear data on who is a listener, who visited our website and who subsequently converted from there.” -  David “Once we were able to tie the tracking pixel to original IP data, it gave us a full view of the touchpoints that resulted in customers.” - David “We are most definitely a high-volume and high-velocity B2B SaaS company. So for us to really move the needle in any way, it’s got to be significant.” - David“When you’re evaluating the effectiveness of any channel, it always comes down to a balance between reaching a broad market and also getting very specific to the right people and evaluating the level of intent.” - David “I think it was really that balance to say that a story well-told to the right audience can deliver remarkable results.” - David

  • Part 1 8X ROI from Podcast Sponsorship: An attribution case study — David Schroder // Callrail
About the speaker

David Schroder

Callrail

 - Callrail

David is a Conversion Rate Optimization Specialist and Demand Generation Manager at CallRail, which is an intuitive and powerful call tracking solution for data-driven marketers.

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    Part 18X ROI from Podcast Sponsorship: An attribution case study — David Schroder // Callrail

    In this episode, we're going to talk to a very special friend and a sponsor of the MarTech podcast about how they do marketing attribution and evaluate the MarTech podcast sponsorship's performance. Joining us for our case study today is David Schroeder, a Conversion Rate Optimization Specialist and Demand Generation Manager at CallRail.