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Oisin Hurley | Swrve
2020 Predictions: Marketers will use more 1st and 3rd-party data to deliver valuable experiences — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the…
Play PodcastOisin Hurley | Swrve
2020 Prediction: Margin for error will shrink for brands that deprioritized delivering relevance — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the…
Play PodcastOisin Hurley | Swrve
2020 Predictions: Brands will focus more personalized interactions than data consolidation — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the…
Play PodcastOisin Hurley | Swrve
2020 Predictions: Customer experience will overtake price as the key differentiator — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the…
Play PodcastTim Burke | Affinio
Turning data-driven segmentation into customers — Tim Burke // Affinio
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers - customer segmentation. Joining us is Tim Burke, the Co-Founder and CEO of Affinio, which is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data using machine…
Play PodcastTim Burke | Affinio
How data is changing the utility of customer segmentation — Tim Burke // Affinio
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is Tim Burke, Co-Founder and CEO at Affinio, which is an augmented analytics platform that surfaces deep consumer insights within any data set. In part 1 of our conversation, we talk…
Play PodcastTink Taylor | Dot Digital
The Future of Customer Data & Omni-Channel Communication — Tink Taylor // Dot Digital
Welcome to Customer Engagement Week on the MarTech podcast. Each day this week we've taken a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we end…
Play PodcastTink Taylor | Dot Digital
Customer Segmentation: How to Market to Real People Using Segmentation — Tink Taylor // Dot Digital
Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're taking a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we…
Play PodcastTink Taylor | Dot Digital
Mobile Prioritization: Why the Small Screen Makes the Biggest Impact — Tink Taylor // Dot Digital
Welcome back to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology.…
Play PodcastTink Taylor | Dot Digital
Omni Channel Engagement: Balenceaning Email, SMS & Chat — Tink Taylor // Dot Digital
Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets - your customer relationships. Joining us is Tink Taylor, who's the Founder and President at dotDigital, which is the global leader in…
Play PodcastAbout Topic: Market Segmentation
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