Customer Segmentation: How to Market to Real People Using Segmentation — Tink Taylor // Dot Digital
Tink Taylor
Dot Digital
- Part 1Personalization & Using Data to Create Relevant Experiences
- Part 2Omni Channel Engagement: Balenceaning Email, SMS & Chat — Tink Taylor // Dot Digital
- Part 3Mobile Prioritization: Why the Small Screen Makes the Biggest Impact — Tink Taylor // Dot Digital
- Part 4 Customer Segmentation: How to Market to Real People Using Segmentation — Tink Taylor // Dot Digital
- Part 5The Future of Customer Data & Omni-Channel Communication — Tink Taylor // Dot Digital
Show Notes
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The Difference Between a Customer Persona and Creating Segments (02:41)Were trying to deliver hyper-personalization. When Im at the recipient's end I feel that this is relevant. The right mindset is to always collect data and leverage it.
- Part 1Personalization & Using Data to Create Relevant Experiences
- Part 2Omni Channel Engagement: Balenceaning Email, SMS & Chat — Tink Taylor // Dot Digital
- Part 3Mobile Prioritization: Why the Small Screen Makes the Biggest Impact — Tink Taylor // Dot Digital
- Part 4 Customer Segmentation: How to Market to Real People Using Segmentation — Tink Taylor // Dot Digital
- Part 5The Future of Customer Data & Omni-Channel Communication — Tink Taylor // Dot Digital
Up Next:
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Part 1Personalization & Using Data to Create Relevant Experiences
Welcome to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets - your customer relationships. Joining us is Tink Taylor, who's the Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we discuss personalization and how to use data insights to create experiences.
Play Podcast -
Part 2Omni Channel Engagement: Balenceaning Email, SMS & Chat — Tink Taylor // Dot Digital
Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets - your customer relationships. Joining us is Tink Taylor, who's the Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we're going to talk about omni-channel engagement and balancing your communication across email, SMS, mobile, Web, and chat.
Play Podcast -
Part 3Mobile Prioritization: Why the Small Screen Makes the Biggest Impact — Tink Taylor // Dot Digital
Welcome back to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we're going to talk about the importance and prioritization of the small screen.
Play Podcast -
Part 4Customer Segmentation: How to Market to Real People Using Segmentation — Tink Taylor // Dot Digital
Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're taking a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we discuss customer segmentation and how to market to real people using personas.
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Part 5The Future of Customer Data & Omni-Channel Communication — Tink Taylor // Dot Digital
Welcome to Customer Engagement Week on the MarTech podcast. Each day this week we've taken a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we end the week by discussing the future of customer engagement and how data privacy and ethics are gonna play a huge role in how you think about reaching your customers.
Play Podcast
