2020 Prediction: Margin for error will shrink for brands that deprioritized delivering relevance — Oisin Hurley // Swrve
Oisin Hurley
Swrve
- Part 12020 Predictions: Customer experience will overtake price as the key differentiator
- Part 22020 Predictions: Brands will focus more personalized interactions than data consolidation — Oisin Hurley // Swrve
- Part 3 2020 Prediction: Margin for error will shrink for brands that deprioritized delivering relevance — Oisin Hurley // Swrve
- Part 42020 Predictions: Marketers will use more 1st and 3rd-party data to deliver valuable experiences — Oisin Hurley // Swrve
- Part 52020 Predictions: Brands will address the challenges of multichannel activity & hypertargeting — Oisin Hurley // Swrve
Show Notes
Quotes
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“If you're not considerate to your customers, they're not going to be considered to you.” - Oisin“People want less messaging unless it’s relevant.” - Ben “You got to know your customer first and foremost. You got to know what their behavioral patterns are and what they’re doing.” - Oisin “You will need to have fairly fine-grain data about what people have been doing in the app. Besides this general behavior, you also need a platform that can allow you to pick out that fine-grain behavior and make interesting queries.” - Oisin “Some of the research we’re doing for the next year involves pieces of machine learning based on the actual app itself.” - Oisin “One of the key things that marketers need to be doing is to learn from their mistakes. Analyze who unsubscribed, figure out your segmentation, what caused the app deletion, etc.” - Ben
- Part 12020 Predictions: Customer experience will overtake price as the key differentiator
- Part 22020 Predictions: Brands will focus more personalized interactions than data consolidation — Oisin Hurley // Swrve
- Part 3 2020 Prediction: Margin for error will shrink for brands that deprioritized delivering relevance — Oisin Hurley // Swrve
- Part 42020 Predictions: Marketers will use more 1st and 3rd-party data to deliver valuable experiences — Oisin Hurley // Swrve
- Part 52020 Predictions: Brands will address the challenges of multichannel activity & hypertargeting — Oisin Hurley // Swrve
Up Next:
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Part 12020 Predictions: Customer experience will overtake price as the key differentiator
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode we discuss how customer experiences will overtake price and product as a key brand differentiator.
Play Podcast -
Part 22020 Predictions: Brands will focus more personalized interactions than data consolidation — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss how brands will focus more on drivers like real-time responsiveness, personalization, and targeted value over data consolidation.
Play Podcast -
Part 32020 Prediction: Margin for error will shrink for brands that deprioritized delivering relevance — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss why the margin for error will continue to shrink for brands that aren't willing to adapt to new bars for delivery.
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Part 42020 Predictions: Marketers will use more 1st and 3rd-party data to deliver valuable experiences — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss why marketing leaders will be using first and third party data to deliver experiences that are unique, valuable, and convenient to their users.
Play Podcast -
Part 52020 Predictions: Brands will address the challenges of multichannel activity & hypertargeting — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss if brands will be working to address challenges of multichannel activity and hyper-targeting.
Play Podcast
