2020 Predictions: Marketers will use more 1st and 3rd-party data to deliver valuable experiences — Oisin Hurley // Swrve
Oisin Hurley
Swrve
- Part 12020 Predictions: Customer experience will overtake price as the key differentiator
- Part 22020 Predictions: Brands will focus more personalized interactions than data consolidation — Oisin Hurley // Swrve
- Part 32020 Prediction: Margin for error will shrink for brands that deprioritized delivering relevance — Oisin Hurley // Swrve
- Part 4 2020 Predictions: Marketers will use more 1st and 3rd-party data to deliver valuable experiences — Oisin Hurley // Swrve
- Part 52020 Predictions: Brands will address the challenges of multichannel activity & hypertargeting — Oisin Hurley // Swrve
Show Notes
Quotes
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“Third-party data is still going to be accessible and it is not going to disappear.” - Oisin “The responsibilities that a company has is going to change.” - Oisin “New data legislation regimes are coming to countries such as Brazil, India, India, Argentina, and more.” - Oisin “Have a firm list of what you are collecting and why you are collecting it.”- Oisin “If you are bringing in data from the third-party, you need to assert with them that they have properly collected that data and that they have informed their users that their data will be transferred to somebody else.” - Oisin “If your company is processing data, it should have a data protection program.” - Oisin “You should go after first-party data because what you are acquiring is easier to manage and to communicate.” - Oisin “If you are receiving data from a third-party service you will have to sign a data precedent agreement.” - Oisin “You need to have somebody within your organization that knows the legalities around the new legislation.” - Oisin “Don’t over-collect. Only collect the necessary.” - Oisin
- Part 12020 Predictions: Customer experience will overtake price as the key differentiator
- Part 22020 Predictions: Brands will focus more personalized interactions than data consolidation — Oisin Hurley // Swrve
- Part 32020 Prediction: Margin for error will shrink for brands that deprioritized delivering relevance — Oisin Hurley // Swrve
- Part 4 2020 Predictions: Marketers will use more 1st and 3rd-party data to deliver valuable experiences — Oisin Hurley // Swrve
- Part 52020 Predictions: Brands will address the challenges of multichannel activity & hypertargeting — Oisin Hurley // Swrve
Up Next:
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Part 12020 Predictions: Customer experience will overtake price as the key differentiator
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode we discuss how customer experiences will overtake price and product as a key brand differentiator.
Play Podcast -
Part 22020 Predictions: Brands will focus more personalized interactions than data consolidation — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss how brands will focus more on drivers like real-time responsiveness, personalization, and targeted value over data consolidation.
Play Podcast -
Part 32020 Prediction: Margin for error will shrink for brands that deprioritized delivering relevance — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss why the margin for error will continue to shrink for brands that aren't willing to adapt to new bars for delivery.
Play Podcast -
Part 42020 Predictions: Marketers will use more 1st and 3rd-party data to deliver valuable experiences — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss why marketing leaders will be using first and third party data to deliver experiences that are unique, valuable, and convenient to their users.
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Part 52020 Predictions: Brands will address the challenges of multichannel activity & hypertargeting — Oisin Hurley // Swrve
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss if brands will be working to address challenges of multichannel activity and hyper-targeting.
Play Podcast
