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Pamela Bump | Hubspot
Channels that bump in the summer? — Pamela Bump // Hubspot
Senior manager of audience growth at Hubspot, Pamela Bump, gives her advice on how to win marketing despite the summer slump. Some industries won’t see a lot of direct response in the summer. But this doesn’t mean you need to stop marketing in the summer. Today, Pamela discusses the marketing channels that are more effective…
Play PodcastPamela Bump | Hubspot
What is the summer marketing slump? — Pamela Bump // Hubspot
Pamela Bump, senior manager of audience growth at Hubspot talks about seasonality in marketing for Summer Slump Week. For some industries, the summer brings a lull in activity while it’s the opposite for others. How can you win marketing despite the seasonal downturn? Today, Pamela discusses what is the summer marketing slump.
Play PodcastTricia Gellman | Drift
3 Eras of Marketing: Revenue Era — Tricia Gellman // Drift
Tricia Gellman, the CMO of Drift continues the conversation about how marketing has changed throughout the last four decades. Drift is a conversation marketing platform that helps businesses to communicate effectively with their customers. The role of marketers continues to change as we move away from the internet age. Today, Tricia talks about the revenue…
Play PodcastTricia Gellman | Drift
3 Eras of Marketing: Internet Age — Tricia Gellman // Drift
Tricia Gellman is the CMO of Drift, an online revenue acceleration platform. And she’s here to talk about the past, future, and present of marketing. While there’s so much to gain from digital marketing, we did lose sight of some important elements along the way. Today, Tricia discusses the rise of the internet age.
Play PodcastTricia Gellman | Drift
3 Eras of Marketing: Pre-Digital Era — Tricia Gellman // Drift
Tricia Gellman, the CMO of Drift discusses the past, future, and present of marketing. From the pre-digital age to where we are today, marketing has undergone many changes. Without things like Google Analytics, how did past marketers analyze their results? Today, Tricia talks in detail about the pre-digital era of marketing.
Play PodcastMarwa Greaves | Hubspot
Internationalizing Marketing Automation — Marwa Greaves // Hubspot
Director of marketing and global messaging at Hubspot, Marwa Greaves ends Marketing Automation Week talking about how to internationalize marketing automation. It’s about more than just translating language for different regions. Your automations also need to be inclusive to the different nuances of each culture. Today, Marwa concludes the conversation on how to build an…
Play PodcastMarwa Greaves | Hubspot
Automating the Marketing & Sales Handoff — Marwa Greaves // Hubspot
Marwa Greaves, director of marketing and global messaging at Hubspot continues the discussion on how to build an effective marketing fly trap. Having a bot on your website is just the first step. You also need to ensure that your prospects don’t just get led to a dead end. Today, Marwa talks about how to…
Play PodcastMarwa Greaves | Hubspot
Bot Marketing Automation — Marwa Greaves // Hubspot
Marwa Greaves is the director of marketing and global messaging at Hubspot. For marketing automation week, she discusses how you can build a more efficient marketing fly trap. It’s critical for your visitors to quickly locate information on your website and bots come in very handy for this. Today, Marwa explains how you can get…
Play PodcastMarwa Greaves | Hubspot
Email Marketing Automation — Marwa Greaves // Hubspot
Marwa Greaves, the director of marketing and global messaging at Hubspot, stops by for Marketing Automation Week. For this week, we’re looking at ways to build a more efficient marketing fly trap. Email is one of the most popular marketing channels to automate. Today, Marwa shares some best practices for email marketing automation.
Play PodcastMarwa Greaves | Hubspot
How to figure out what to automate?
Marwa Greaves, the director of marketing and global messaging at Hubspot, talks about how to build a more efficient marketing fly trap. There are many moving parts to consider when thinking about automation. So what should be your approach to this process? Today, Marwa sheds some light on how to figure out what to automate.
Play PodcastAbout Topic: Growth Marketing
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