How to figure out what to automate?
Marwa Greaves
Hubspot
- Part 1 How to figure out what to automate?
- Part 2Email Marketing Automation — Marwa Greaves // Hubspot
- Part 3Bot Marketing Automation — Marwa Greaves // Hubspot
- Part 4Automating the Marketing & Sales Handoff — Marwa Greaves // Hubspot
- Part 5Internationalizing Marketing Automation — Marwa Greaves // Hubspot
Show Notes
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02:11Figuring out where to start with marketing automationTo start, find out from your teams what tasks they think could be automated. Then assess your content, with the intent to make information more concise and easier to access.
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04:21Effort versus ImpactWhen choosing what to automate, look at it as effort versus impact. Dont automate a process if you end up sacrificing your customer experience.
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08:57Automating to enhance user experienceAutomation is not just for difficult internal tasks. You can make the process easier for your prospects. Start answering their questions by providing guidance or information upfront.
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10:16Channel automationBefore you think about adopting a new channel, look at the channels youre already using. And start automation with the ones you use the most.
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12:16Marketing automation on a large scaleIt all boils down to the leaders of the company setting shared goals. Also, open up communication channels with your frontline team to get their perspective and buy-in.
Quotes
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"Managed and in a consistent method, its easier to configure presentations and easier to give them and more concise messages." - James Ontra, CEO & Co-Founder, Shufflrr
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"Every presentation is a story, and every slide is the scene." - James Ontra, CEO & Co-Founder, Shufflrr
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"Society because of media has been programmed to make excellent emotional slides. Every meme is a slide. Imagine if your presentation was 5 really effective memes..." - James Ontra, CEO & Co-Founder, Shufflrr
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“We've been doing them all the time continually, but for some reason it's been not considered as part of the marketing mix now to bring it to your marketing mix...” - James Ontra, CEO & Co-Founder, Shufflrr
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“It turns into a publishing model where the marketing people publish a structured library of slides that anyone in your organization can tap into and retell a story about your company.” - James Ontra, CEO & Co-Founder, Shufflrr
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“There's a lot of money spent in marketing that never gets reused. And presentation management is the way you reuse marketing dollars.” - James Ontra, CEO & Co-Founder, Shufflrr
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“With Shufflrr the presentation follows the conversation, as opposed to the presentation forcing the conversation.” - James Ontra, CEO & Co-Founder, Shufflrr
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“If you don't trust my presentation, when I'm sitting here, I don't think you're going to get the sale.” - James Ontra, CEO & Co-Founder, Shufflrr
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“The biggest problem marketers have with their slides is they don't have a tool to manage them. They spray and pray.” - James Ontra, CEO & Co-Founder, Shufflrr
- Part 1 How to figure out what to automate?
- Part 2Email Marketing Automation — Marwa Greaves // Hubspot
- Part 3Bot Marketing Automation — Marwa Greaves // Hubspot
- Part 4Automating the Marketing & Sales Handoff — Marwa Greaves // Hubspot
- Part 5Internationalizing Marketing Automation — Marwa Greaves // Hubspot
Marwa Greaves
Hubspot
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Part 1How to figure out what to automate?
Marwa Greaves, the director of marketing and global messaging at Hubspot, talks about how to build a more efficient marketing fly trap. There are many moving parts to consider when thinking about automation. So what should be your approach to this process? Today, Marwa sheds some light on how to figure out what to automate.
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Part 2Email Marketing Automation — Marwa Greaves // Hubspot
Marwa Greaves, the director of marketing and global messaging at Hubspot, stops by for Marketing Automation Week. For this week, we’re looking at ways to build a more efficient marketing fly trap. Email is one of the most popular marketing channels to automate. Today, Marwa shares some best practices for email marketing automation.
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Part 3Bot Marketing Automation — Marwa Greaves // Hubspot
Marwa Greaves is the director of marketing and global messaging at Hubspot. For marketing automation week, she discusses how you can build a more efficient marketing fly trap. It’s critical for your visitors to quickly locate information on your website and bots come in very handy for this. Today, Marwa explains how you can get started with bot marketing automation.
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Part 4Automating the Marketing & Sales Handoff — Marwa Greaves // Hubspot
Marwa Greaves, director of marketing and global messaging at Hubspot continues the discussion on how to build an effective marketing fly trap. Having a bot on your website is just the first step. You also need to ensure that your prospects don’t just get led to a dead end. Today, Marwa talks about how to automate the marketing and sales hand-off.
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Part 5Internationalizing Marketing Automation — Marwa Greaves // Hubspot
Director of marketing and global messaging at Hubspot, Marwa Greaves ends Marketing Automation Week talking about how to internationalize marketing automation. It’s about more than just translating language for different regions. Your automations also need to be inclusive to the different nuances of each culture. Today, Marwa concludes the conversation on how to build an effective marketing fly trap.
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