3 Eras of Marketing: Revenue Era — Tricia Gellman // Drift
- Part 13 Eras of Marketing: Pre-Digital Era — Tricia Gellman // Drift
- Part 23 Eras of Marketing: Internet Age — Tricia Gellman // Drift
- Part 3 3 Eras of Marketing: Revenue Era — Tricia Gellman // Drift
Show Notes
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01:53The Revenue eraThe rise in demand generation as a function is a major marker of the internet age. The shift to the revenue age came when marketers started worker closer with sales instead of lead gen.
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03:18Marketing in the revenue eraThe revenue era shows marketers how their work impacts the company. The marketing role brings together both the internal teams within a company as well as connects to the client.
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05:25How marketing as a role has changedMarketing is now one of the most strategic parts of the C-suite. We moved from being psychological to technical. And now were bringing those together with a focus on branding.
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07:36What the future of marketing looks likeMarketing will always be needed to help break through the noise. As technology changes, you will always need to find new ways to get through to your target.
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09:18The value of focusing on who your customer isUnderstanding your customer is how you get them to take action. Today, its easy to get in front of the audience. But research is needed to make sure youre in front of the right people.
Quotes
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"One of the main things about the internet age is really the rise of demand generation as a function..." - Tricia Gellman, CMO, Drift
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"In the past, you had marketers, you had salespeople, but the idea of tying what marketing was doing directly to sales was very difficult pre-internet..." - Tricia Gellman, CMO, Drift
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"The revenue era is all about marketers getting closer with sales and closer to understanding how theyre impacting the business and stepping up and saying they want to take responsibility. " - Tricia Gellman, CMO, Drift
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“I think the internet age has led to the death of marketing... Marketing is only a small function of a marketer's job today. Were technologists, data scientists, creatives.” - Benjamin Shapiro, Host, MarTech podcast
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“The CMO role in a lot of organizations has just disappeared. And now we're seeing people become these CRO chief revenue officers being in charge of marketing and sales.” - Benjamin Shapiro, Host, MarTech podcast
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“I think the internet age actually is the wake-up call for the marketing role.” - Tricia Gellman, CMO, Drift
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“If you believe your job is to just look at funnels and to look at numbers and to sort of be in this direct response demand gen function, then you're probably measuring yourself on leads...” - Tricia Gellman, CMO, Drift
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“Marketing is about helping to define the market that a company goes after and helping to make sure that sales, customer success, everybody are all aligned...” - Tricia Gellman, CMO, Drift
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“The role of marketing has so many more facets… It's one of the most strategic parts of the C-suite.” - Tricia Gellman, CMO, Drift
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“The CRO is not just responsible for creating that demand and bringing that brand together. They're responsible for the final dollar that gets brought into the company.” - Tricia Gellman, CMO, Drift
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“The role of marketing is to craft the conversation and bring it to the sales team, to the customer success team. It's about what the customer needs and how we put the customer at the center...” - Tricia Gellman, CMO, Drift
- Part 13 Eras of Marketing: Pre-Digital Era — Tricia Gellman // Drift
- Part 23 Eras of Marketing: Internet Age — Tricia Gellman // Drift
- Part 3 3 Eras of Marketing: Revenue Era — Tricia Gellman // Drift
Up Next:
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Part 13 Eras of Marketing: Pre-Digital Era — Tricia Gellman // Drift
Tricia Gellman, the CMO of Drift discusses the past, future, and present of marketing. From the pre-digital age to where we are today, marketing has undergone many changes. Without things like Google Analytics, how did past marketers analyze their results? Today, Tricia talks in detail about the pre-digital era of marketing.
Play Podcast -
Part 23 Eras of Marketing: Internet Age — Tricia Gellman // Drift
Tricia Gellman is the CMO of Drift, an online revenue acceleration platform. And she’s here to talk about the past, future, and present of marketing. While there’s so much to gain from digital marketing, we did lose sight of some important elements along the way. Today, Tricia discusses the rise of the internet age.
Play Podcast -
Part 33 Eras of Marketing: Revenue Era — Tricia Gellman // Drift
Tricia Gellman, the CMO of Drift continues the conversation about how marketing has changed throughout the last four decades. Drift is a conversation marketing platform that helps businesses to communicate effectively with their customers. The role of marketers continues to change as we move away from the internet age. Today, Tricia talks about the revenue era of today.
