Channels that bump in the summer? — Pamela Bump // Hubspot

Senior manager of audience growth at Hubspot, Pamela Bump, gives her advice on how to win marketing despite the summer slump. Some industries won’t see a lot of direct response in the summer. But this doesn’t mean you need to stop marketing in the summer. Today, Pamela discusses the marketing channels that are more effective during the summer.

Show Notes

  • 02:06
    Marketing channels to focus on during the summer
    Focus on things like non-organic traffic. Pay attention to the summer trends to keep your content relevant.
  • 04:10
    B2B versus B2C in the summer months
    B2C content or services will thrive in the summer months because people are unplugging from their professional lives. B2B content, on the other hand, will see a dip in engagement.
  • 05:50
    B2B strategies for the summer
    Meet your audience where they are. This could be through social media or advertising in leisure spaces. The summer slump is a great time to audit your marketing channels.
  • 08:16
    Staying connected with your audience in the summer months
    Be active on your social media with a focus on engagement and awareness. Create relevant content surrounding summer trends.
  • 10:18
    Making use of the summer months
    Its not always about direct response. You can use the summer slump to drive engagement and awareness with your audience.


  • "Although you see some less engaged people on your email subscriber list in the summer, you can leverage what they're interested in and create content that works for them..." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot

  • "So consumer-facing networks like Facebook, Tik-Tok, potentially Instagram might be less engaging if you're not a consumer-facing B2C product." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot

  • "When you're dealing with B2B content, it might not be as engaging on Facebook or Instagram, just because that consumer audience is really heavily taking over the platform." - Pamela Bump, Snr Manager Of Audience Growth, Hubspot

  • “When you run into a slump, you have a little extra time to make those plans and figure out what processes aren't working and what processes can be working better.” - Pamela Bump, Snr Manager Of Audience Growth, Hubspot

  • “Summer is the time that I think marketers should be publishing what I call the ocean boilers instead of comparing a point solution or a feature of my product...” - Benjamin Shapiro, Host, MarTech podcast

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